How To Get Your Product Out The Door And Avoid Common Traps and Pitfalls-By Marlon Sanders

Let’s say that you’ve decided to take the plunge and do a big product launch. You realize that you need a PRODUCT in order to do a product launch. So how are you gonna create your product?

Here’s my product creation in a flash cheat sheet:

1. My favorite way to create products fast is using audio interviews. Interview someone else over the phone or have them interview you. Record and transcribe. Just write out a list of 10-15 questions in advance, and you’re good to go.

2. You can record your calls using freeconferencecall.com. But my favorite way is to use Skype and one of the applications that will record skype calls. There’s one for the PC called “pamela.” The one I use on my Mac is called “instant call  recorder.”==>> http://www.pamcorder.com

I believe this is the one I have on my Mac: ==>> http://ecamm.com/mac/callrecorder/req.html

3. For transcription services, try elance.com, rentacoder.com, getafreelancer.com and odesk.com.

4. Your first job in marketing is to find out if your product concept or idea will sell. That’s why you want to get a beta version of your product out into the market to see if anyone will buy it. You can always go back and tweak it later.

5. Another great way to create info products fast is via screen capture video. You can use Camtasia or Camstudio and record slides you create with Microsoft Power Point or Open Office. Camstudio.org is a freebie.

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