Some say your headline is responsible for about 90 percent of the power of your copy and I would tend to agree especially in the world of internet marketing. The market place is pretty fierce and having a super headline will make the difference between winning the clicks over your competition. Having said that I am going to give you a few tips that you can follow to improve your headlines.

Headlines And The Main Benefit

Remember you are writing for the benefit of your reader. So there is no room for the I and me really in your copy unless you are explaining to your prospect just how you personally benefited from a particular product or service you are promoting. Even then  always reread it and minimize it if you can.  Headlines should always have your readers  self interest in mind and it has always been and always will be “Whats In It For Them”  So by promising the strongest benefit you will gain more interest and more clicks by clearly stating how the prospect will benefit. It should state exactly how it is going to fix their given problem they are trying to solve. Will it save them time, will it make them money what ever the case may be you should include it in your headline. Read the rest of this entry

Copy writing for the internet can be truly rewarding. Some folks simply have a knack for writing, while others struggle. Part it comes from their inherent ability to know instinctively what it takes to makes a sales page sing  and speak to the customer. It seems sometimes that people are just born to write. But if your like most of us, you need some help and you have to learn this skill. Here are some tips that may aid you in your copy writing.

It’s very important to know your strengths and here’s what I mean. Some people are great story tellers and that is a strength. Well others are real task masters at the research phase and digging up the right information to make it work. While others can simply write about specific topics. It really boils down to finding your comfort zone and learning how to work within those strengths. While still getting your message across. Read the rest of this entry

We have pretty easily established, that a great deal of time should be spent on your headline, and writing headlines that grab the attention of your prospect will also dictate the flow of the remainder of story. Sub headings are vital in that it gives you a chance to continue to recapture the readers attention.

Online especially, we tend to deal with scanners of the page and maintaining there attention is a never ending struggle. Firstly, the most obvious part of your subheadings is the ability to open up the door to expound on the main benefits of your product or service, Those things that are most important to the customer. Subheads are about keeping the prospect focused while he or she is attempting to scan your page it’s another powerful tool for drawing them back in. Read the rest of this entry

Every good piece of copy follows a similar path. When you have these important pieces in place then your well on your way to improving your conversion rates and the ultimate goals that your copy writing was designed to do in the first place.

So what is a the structure exactly and what path should your copy follow?

• Your Headline- Good copy has to grab attention and how that it accomplished is through your headline. Good copy writers spend the most time on the headline. They read all the information and benefits of a product or service and sit and write multiple headlines. Your headline has to get to the point and it has to excite. Read the rest of this entry

I was thinking just the other day how persuasive I was as a child. Your first 10 years on this earth turned you into a master copywriter with out even knowing it. Thinking back it was a rare instance that I didn’t get what it was that I pitching to my folks. I am sure if you sit down and think back at how good were at the art of persuasion you’ll be pretty impressed at your closing ratio.

Sure some of it may have taken a little time but you won. I believe that everything we ever needed to know about writing effective copy is already in our possession. We have simply lost our understanding of it. You know what you want, you knew how to push the right buttons and you knew exactly how to close.

It was all about wheeling and dealing and we were good at it. So what has changed today and why do we have so many problems applying what we already know to what we are doing today. The quick answer is over complication. Rather then applying what should be natural we have built resistance on ourselves rather than think of it like we performed as a child. Read the rest of this entry