Why not you? Why can’t you be the next Million dollar information product marketing guru in your field?  What is it that sets us aside from a wildly successful, wealthy and highly respected information product marketing professional – or any high achieving entrepreneur for that matter?

You can’t tell me this question hasn’t crossed your mind a few hundred times in the last several months? Some people never seek out the answer to such an important question. Others think they know the answers, but continue to struggle stubborn, unwilling to admit they need help.

Still others underestimate the importance and number of factors that must be taken into account in achieving massive results within their infoproduct businesses.

10 INFO PRODUCT MARKETING SUCCESS FACTORS

While its essential that you be aware of all 10 factors and that you make progress in all 10 areas, any improvement can result in vast improvement in your results. Rather than being overwhelmed by this extensive list of factors, focus instead on making small improvements in each area as the roadmap to building your own information product marketing empire.

SUCCESS FACTOR 1:

Set a target that is on the upside of realistic. Ok, so you’ve heard this one before, but it bears repeating. Setting targets including lifestyle, health, income, time off, material purchases are all important.

While these must be achievable, they must also stretch the limits of what you may judge as achievable today. You need to be aggressive. Do not stop at setting targets however – a target without the other success factors will do absolutely NOTHING toward improving your current situation.

SUCCESS FACTOR 2:

Know Your Big WHY! Once you have decided on your targets, ask yourself why you have set each target. Its a good idea to write down each of your targets and beside each one write 1-3 reasons that really hit you emotionally as to why you want to achieve those goals.

You will need to draw on these higher purposes many times as you build your business – eventually it will become automatically engrained and you won’t have to think about them. In the beginning though, you need to really dig deep to find the big WHY and refer back often.

SUCCESS FACTOR 3:

Fearless Against Failure. Even though I practice this principle regularly, I still am amazed at how fearlessly information product publishing top guns are at trying new things, changing their direction, renewing their business, testing their actions.

The real secret is to fail often and fail big, from each failure comes an insider’s understanding that eclipses what anyone else in the market knows. By failing bigger and more often than the rest of your market, you will gain a huge advantage over your competition who will not be able to keep up with you.

SUCCESS FACTOR 4:

Think For Yourself. If you look to the top 2% of successes within any business, they get there by leading, not by following. Be creative, do not only rely on other people’s information to build your business.

Standing out from the crowd, being a leader means by definition that nobody else has done what you aspire to – so why look to someone else for all the answers? Mentors are good – they help steer you in the right direction and help fill in the blanks, but you must think beyond current methods and knowledge to create your own path

SUCCESS FACTOR 5:

Be Committed. You may want to see short-term results, but for highly successful entrepreneurs, they like to see constant growth in momentum and growth.

This requires skills such as focus, ways of dealing with stress and boredom, flexibility to change direction when the market does and seeing yourself as a longer term builder of value rather than someone who enters a market to take advantage.

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To create your own product, you must first start with a topic. This should be the fun part of product creation. How do you choose a topic? That’s easy! First find a hungry group of buyers and then find a topic that either solves a problem they have or benefits them in some way.

Many info product creators will just start creating a product on a given topic, and then, when the product is finished, they will look for buyers. Well, I’m here to tell you that this is the wrong way of approaching info product creation.

Wouldn’t you be better off if you created a product specifically for an information hungry audience? Even better, create a product for an audience hungry for

information who has money! That way, you would know that the buyers existed, even before you put all that time into creating your info product.

If you approach the creation of your info product using this method, you will GREATLY enhance the success of your product! By “success” I mean two things: the profitability of your product as well as the name

recognition of you as the creator.

Let look at two examples:

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My wife and I have been married since 1994. During the years since our wedding, we have stayed in a variety of hotels ranging from a “glorified closet” to a resort suite, everything from a 1-star rating to a 5-star rating. We’re not into astronomy, but we do like to see a lot of stars when it comes to our accommodations! Here’s what Hotels.com says of a “5-Star” rating…

“These luxury hotels offer the pinnacle of service and pampering. Pristine surroundings often include manicured landscaping and famed works of art. Guests may expect multilingual concierge and/or butler services, extensive pool, spa and fitness facilities, and gourmet restaurants with world-renowned chefs. There is typically a high staff- to-guest ratio. Guestrooms feature ample space, designer linens, and special touches such as fresh flowers, champagne and flat-screen televisions. These hotels most often are located in the most desirable cities or resort destinations.”

In other words, 5-star means “the best”. It represents the highest order of a hotel. Or, anything for that matter.

There are 5-star hotels, restaurants, campgrounds, salons, banks and much more.

In fact, you can apply the 1-5 star rating system to just about anything.

Even internet marketing.

What I’d like to do is share some insights into becoming a 5-star internet marketer. And what I’m going to focus on is the strategy that serves as the foundation of all 5-star ratings: ongoing change in pursuing excellence.

• Can you imagine a hotel receiving a 5-star rating today by offering a black and white television?

• Can you imagine a restaurant receiving a 5-star rating without air conditioning?

• Can you imagine a campground receiving a 5-star rating with no “full hookups”?

While this may have generated a 5-star rating 50 years ago, it’s simply not enough for today. There is an “ongoing pursuit of excellence” for those who achieve AND maintain a 5-star rating.

That’s the principle I want you to learn today: 5-star internet marketers make adjustments to their business ahead of the pack.

Back in the 1978 one of my favorite songs (I was only 8!) was “The Gambler” by Kenny Rogers. In it, he provides some sage advice that internet marketers would do well to apply in order achieve 5-star status…

“You got to know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.”

These statements form the four stages of a transitional business mindset…

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It’s all under your control. If you sell information products and want to make more money with them, there’s good news. It’s all under your control. That’s right, you can make more money with your information products simply by doing something that you have the power to do.

It’s not dependent upon anyone else. It’s up to you.

Let me explain …While there are a lot of different aspects of selling information products, there are really only two ways to make more money with them …

Sell More
Refund Less

Really, it’s pretty much that simple.

In order to make more money with information products you need to either SELL MORE or REFUND LESS.

Or, better still, do BOTH. Now, in the many years I’ve been selling information products, I’ve found there are three powerful tools that will help you do just that.

You can use these three tools to SELL MORE by using them on your classified ads, solo mailings, sales letters, autoresponder messages and virtually any sales tool.

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“How To Have An Amazing “rest of” 2009 By Trading Products For Dollars, Even If You’re Filled With Doubt, Fear, Or certainty and Creating Your Own Product Feels Like Pulling Teeth.”

“How to Get It Done Even Though You Don’t Know If You’re Doing It Right. Even Though You Might Be Making Mistakes. Even Though You Are Following a Less Than Optimal Process.”

This article will get you in the right mindset for the rest of 2009. I highly recommend you read it now AND pass it along to at least one other person who NEEDS to hear this message.

I’ll never forget writing my first newsletter. It took forever. I never dreamed I’d be able to do one monthly.The first time you do anything, it’s like pulling teeth.  Sometimes you sweat bullets. You feel like you’ll never get it done. You make lots of mistakes. You feel uncertain about every little detail.

This is what STOPS most people from HAVING their own info products. They let doubt, fear, indecision, and uncertainty stop them from getting it done. Yet, this IS the path to having a great 2009. Finding a way to get it done anyway. Because it DOES get easier. It really does.

By the end of 2008, you will either be trading your own personal time for dollars. Or you will have a product of your own that you can trade for dollars.

Once you learn the process, you can bang out new products in a week or two. Maybe even less. But to get to that point, you have do it 3, 4 or 5 times. And the first few times will be tough. Hard. Almost like pulling teeth.

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