Wednesday, June 3rd, 2009 at
7:23 am
Do you want to know a secret to selling your affiliate products successfully online? It’s finding the right WORDS for the job.
And when it comes to your words, your headline needs to be rock solid!
That’s because most visitors take 10 seconds or less to decide whether to explore your site for awhile — or move on to the next site.
So it doesn’t matter how well-designed your site is… how high your search engine ranking is… or how amazing your product is. If your words don’t grab your visitors and keep them glued to your site, they’re going to leave — and probably never return.
Your headline is the first thing your visitors see. It needs to capture their attention, spark their curiosity, and compel them to read further. And it has to do it fast.
To guarantee YOUR headlines jump off the page and pull potential buyers deeper into your site, always follow our Top 5 “Unbreakable” Headline Rules…
Rule #1: Relate a Problem Most of your site visitors will be looking for specific information related to a problem they’re trying to solve.
Maybe they’re curious about local flight schools in their area. Maybe they’re searching for molded chrome fenders to put on a 1953 Chevy Bel-Air. Or maybe they’re trying to figure out how to “unshrink” wool clothes that accidentally ended up in the dryer.
Read the rest of this entry
Wednesday, March 4th, 2009 at
9:20 am
O.k Now you have figured out your niche market and you have figured out the business model that best suits you and what you want to accomplish and now we are going to move into something so critical and so important I could literally spend half a year on this subject alone.
You see, I am always asked what the most important parts of sustaining an online business venture are, and although I believe every step is important, once you have your niche and your product up on a website the next 2 steps are the ones you will work on the most. These next 2 steps truly make the difference between being so-so successful and over the top successful.
Copy writing in my opinion has the most dramatic effect on any business whether on or offline. You must be able to convert your traffic into either subscribers or sales and given the statistics it normally takes somewhere around 7 to 9 contacts with your prospects before you make a sale.
However, if you spend the kind of time necessary to learn this all important aspect, you will generate much higher conversions even on the first visit. It doesn’t matter whether you hire this task out to be accomplished or if you take the time to really find out what it takes to be good at it. This is a must! One way or another.
Read the rest of this entry
Wednesday, February 18th, 2009 at
1:18 pm
While copy writing is considered by many to be a complex skill, it really isn’t as hard as you might think, as with anything these are learned behaviors, just like anything else that has to do with being in business online. I have mentioned in previous post, Your headlines are by far, one of the key factors for getting your response rates up and in many cases get your responses to soar through the roof. In this post I want to hand you a few of the formats used when writing your headlines that should get you off the ground.
The headline is so important in fact, it is responsible for for about 80 % of your copy. I am always asked what is the most important part of online business and after the mechanics of a your website has been accomplished, is all about traffic and writing killer sales letters that get people to take action.
There is a formula to anything that has to do with creating a profitable business online or off , and being a good copywriter is definitely at the very top. Below I am going to give a few formulas for writing great headlines and hopefully this will help you come up with some very profitable ideas. Read the rest of this entry
Tuesday, February 17th, 2009 at
1:02 pm
Today I want to get a little bit into using your copy writing skills to increase the perceived value of just about any product or service that you have to offer. I have noticed over the years of being in business online that this is a huge problem with people doing business online or off. Not having faith in your product and or service is a killer for any business big or small and what I often see is businesses that should be charging much more and don’t.
A good example for this is in the information marketing end of this industry. There is a belief that a lower price is going to win the day, when in actuality your basically telling your prospect that what you have to offer them is cheap and carried very little value to the end user.
Study after study has shown that more often than if you take the same product and increase the price your response rates are much higher and sales tend to increase. But how exactly does one go about increasing the perceived value of the offer. How does someone use copy writing to actually improve response rates and decrease returns and add the much needed value that is going to keep your business viable. Read the rest of this entry
Wednesday, January 14th, 2009 at
11:43 am
When you don’t know the basics of what it takes to write a salespage that persuades the way it should, you are in essence throwing your money and your time away. There are 2 skills your are going to have to master in order to create a business that is going to produce a full time income. The first being generating traffic and the second is writing copy that converts. There isn’t a business online that is a success, that doesn’t do these 2 things very well.
Copy Writing and Your Headline
Typically when I sit to put together a sales page the very first thing I will do is my do diligence with research and go into my niche and see what others are writing about and look at the multitude of headlines that are out there. Whether it is with articles or sales pages and then I will write a minimum of approx. 25 headlines that I think perform well and then I begin to mix and match and try to come up with that one benefit in my head line that is going strike that cord with the customer that will make he or she click that link. Read the rest of this entry