If you’ve been a subscriber to Marketing Tips Report for any length of time, you’ve probably heard us talk a LOT about the importance of benefits in salescopy. Benefits show — in detail — how your product will solve your customers’ problems, improve their lives, save them money, and so on.

In a nutshell, benefits answer the BIGGEST question on readers’ minds: “What’s in it for me?”

But how do you know which benefits to focus on? What are people searching for when they type words into a search engine and end up on your sales page? More importantly, why are they searching?

(Hint: it’s not because they like to spend money on random sites on the Internet!)

The answer to “why” is the secret ingredient that lies at the heart of EVERY successful salesletter: emotional appeal.

People don’t buy things for rational reasons. They buy for emotional ones. They want to feel good… hopeful… satisfied… proud… relaxed… acknowledged… secure…

… you get the picture.

If you can identify the underlying emotional needs your product or service satisfies, you can write copy that identifies with your reader in a very intimate way. In a way that says YOU understand them. That you’ve been there yourself. And that you’ve found a solution to the very problem their emotions are driving them to solve.

That’s powerful stuff.

So how can you write emotionally-charged salescopy that connects to your reader? Start by looking at the problem your product solves. What’s the underlying emotion it addresses?

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Some say your headline is responsible for about 90 percent of the power of your copy and I would tend to agree especially in the world of internet marketing. The market place is pretty fierce and having a super headline will make the difference between winning the clicks over your competition. Having said that I am going to give you a few tips that you can follow to improve your headlines.

Headlines And The Main Benefit

Remember you are writing for the benefit of your reader. So there is no room for the I and me really in your copy unless you are explaining to your prospect just how you personally benefited from a particular product or service you are promoting. Even then  always reread it and minimize it if you can.  Headlines should always have your readers  self interest in mind and it has always been and always will be “Whats In It For Them”  So by promising the strongest benefit you will gain more interest and more clicks by clearly stating how the prospect will benefit. It should state exactly how it is going to fix their given problem they are trying to solve. Will it save them time, will it make them money what ever the case may be you should include it in your headline. Read the rest of this entry

People do usually say ‘Content is the king’. But not content, actually unique content is the king. It’s only the unique content that attracts search engine crawlers. SEO helps to increase the amount of visitors to a website by ranking high in the search engine results and an important part of this optimization depends on content. Content includes Title, Description, and Specific Keywords etc.

Keywords and links are two major things that affect the ranking of any website. Search Engines want only literal contents. Content on any web page speaks for you and your business so it should be completely relevant to your services or products launched by you. Don’t try to misguide your viewers because it’s a fact that content rich websites are often visited by users. Avoid copying contents and gain the confidence of your visitors.

Analyze the words that customers or viewers use when they search for any specific product. Keyword research tools can be used for this purpose. Write the content including that keywords but it should not sound like that you are overdoing it. For instance, every one will be frustrated from the following content-

“We are providing you the best chips. These are the best chips in the country. Do you like chips? If yes, then try our chips because these are the best chips ever and so on”. Your concentration should be on keywords but not like the above said example. Your key phrase must have the following characteristics: Read the rest of this entry

Today WebPages must compete for survival just like animals in the wild. Natural selection isn’t just a concept limited to Mother Nature. Even in the world of cyberspace there is a “law of the jungle”. Search engine optimization or (SEO) lies at the core of this law. Many skills must be mastered to rise to the top. Three important ones are keywords, content and copywriting. Let’s begin with the first of the three.

Keywords are extremely important because they act as a marker for search engines. Keywords can be placed anywhere on a website. Besides being noticed they must be carefully selected. You must take care to choose keywords that are not only relevant to your site but also that are likely to be used by those who are searching for what is on your site. Several things must be taken into account. Variations in spelling of the keywords as well as spelling errors can conceivably drive traffic to your site. The links in your site are a vitally important spot to place keywords because not only will they be noticed by search engines but they will also direct people to the other pages on your site thus increasing your ranking. Read the rest of this entry

A professionally presented business website is a powerful and essential marketing tool, it’s the first thing prospective customers will look at before they decide to contact you or to ask for more information or sign up for for your newsletter. If the copy on your website is not written to an acceptable standard, it may be losing you customers. It’s not enough just to have amazing graphics and imagery: you need the words to make it complete. Is the spelling correct? Are punctuation marks in place? Does the copy make sense? These are questions that website designers should be asking themselves before they upload a new site.

One of the biggest flaws with website copy is inconsistency: for example the word ‘website’. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on the same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using the services of a company that has not taken the trouble to proofread their website.

Poor spelling on a website is another costly but avoidable mistake. The majority of visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the site owners don’t really care; and they would be right! I am also convinced that copy that has been ‘padded out’ with insignificant trivia is also a big turn-off for visitors – clear, concise and informative is the order of the day. Read the rest of this entry