We are living in the e-age where by everybody would like to sell their product or services through web. While in the physical world your communicating behavior and friendly relationship can establish a better opportunity for promoting your products and solutions. Your face to face connection which used to produce a rapport just about immediately no longer applies.

In the online marketplace everything is totally different. You just have moments to seize a visitor’s attention that may turn into your prospects. Your best way of interaction with your clients is your sales copy. So it must be a piece of copy which absolutely delivers product sales. It’s not actually an easy task to make your customer take out their plastic money cards out of their pocket.

Here is the basic description of how an excellent bit of salescopy really should be set up. Stick to this format and you’ll a impressive boost in your response rates.

1. Head line:

Headline is definitely the crucial part of your web copy. The reality is an incredible headline is 90% of your sales page. As soon as anybody comes to your blog, usually you might have basically just a few seconds for you to grab his attention. Almost all people will make a decision about reading through your sales page within just 10 seconds. If your headline is convincing enough to take hold of your visitor’s attention they’ll stay otherwise they will pay a visit to other internet resources.

Kick off a powerful emotional reaction with the primary benefit your product or service has to offer. Create some serious issue and tell your visitors that you can eliminate their problem. Show actual outcomes of utilizing your product as part of your headline. Like if you’re promoting a book relating to training your dog, explain that in next 15 days the dog will comply with all your instructions. Utilize attention grabbing words in your headline like Free, Save, Guaranteed.

2. Sub Headline:

A sub-headline provides another opportunity to grab your visitor’s attention and lead them to go through your sales page. It highlights your product’s benefits once more and create a feeling of urgency in your sub headline so it motivates your website visitor to read your sales page.

Read the rest of this entry

Subtitle: How To Get Your $2,000 NEXT Saturday Instead!

Here is an email I just sent to a new friend I made online, Jason Fladlien.

Jason,

You must of MISSED out on $1,000-$2,000 in sales. Why? Because I’m writing my Sat. ezine and wanted to put in a plug for 3hourXXX.com and there is no affiliate or clickbank link at the bottom.

Bro, seriously. Raise the price to $47 and stick it on Clickbank then put the link there. If you wanna sell it cheaper, you can give your customers a coupon.

Marlon

So how does this apply to YOU since your name probably isn’t Jason? Here’s why YOU also missed out on $2,000 in sales today and how you can RECLAIM your money next weekend.

Every Saturday I send out an ezine to my list. Usually, just by sending it this ezine brings in $1,000 to $3,000 in sales. Now, if you think that’s just because I have a big list – NOT true. It isn’t how big your list is. It’s the open rate and how  many people click. My friend Lee McIntyre gets huge response from a list 5X smaller than mine.

You don’t gotta have a huge list. But you gotta have A list. And you gotta send out content and pitches or promotions. Now, personally, I like sending out my content as an ezine.

But you could just as easily send out content in a video or audio format, if you prefer doing video or audio vs. writing. What’s important is that you provide VALUE to your audience and build a relationship.

Read the rest of this entry

Even If You’ve Been At It For Years, Even If You’re Overwhelmed, Even If You’re a Newbie, Even If You’ve Tried Before

Main Article: By Marlon Sanders

This past week I asked people to post on my blog their “stuck points.” Where are they stuck in the process of making bank  online? Let’s work through the basics one more time:

1.  The reason you aren’t making bank or stacking paper in your bank account is you aren’t selling anything. This is the root cause. So let’s cut through part of the b.s. right now. You’re overwhelmed and don’t know what to do? Let’s START with this. Sell something to somebody. You can do that TODAY. You should do it EVERYDAY.

2.  The solution to your money woes is to sell something to somebody everyday. I “got” that you may not have money or all the money you feel you want or need to “do” Internet marketing  and buy all the fancy products, software and stuff. How do you GET the money? You get your tail end out there and sell something to somebody.

How do you do THAT?

Read the rest of this entry

O.k Now you have figured out your niche market and you have figured out the business model that best suits you and what you want to accomplish and now we are going to move into something so critical and so important I could literally spend half a year on this subject alone.

You see, I am always asked what the most important parts of sustaining an online business venture are, and although I believe every step is important, once you have your niche and your product up on a website the next 2 steps are the ones you will work on the most. These next 2 steps truly make the difference between being so-so successful and over the top successful.

Copy writing in my opinion has the most dramatic effect on any business whether on or offline. You must be able to convert your traffic into either subscribers or sales and given the statistics it normally takes somewhere around 7 to 9 contacts with your prospects before you make a sale.

However, if you spend the kind of time necessary to learn this all important aspect, you will generate much higher conversions even on the first visit. It doesn’t matter whether you hire this task out to be accomplished or if you take the time to really find out what it takes to be good at it. This is a must! One way or another.

Read the rest of this entry

Copywriting seems to be a very misunderstood term and job. Most people might confuse “copywriting” with “copyright” and it certainly does sound the same. It is not the same though. Copywriting is used by companies and individuals to promote or entice people. It can be on the web, on television or in print.

Web copywriting has increased in the past few years as the popularity in search engines rises. Web copywriting is most often in regards to articles written in a specific manner. The articles are called SEO (search engine optimized) and are specifically written around certain key words.

copywriting
The key words are recognized by the search engine used and then cause the article or product to be displayed in the results. An example would be the words: dog clown suits. Any articles or promotional writing that is on an internet webpage that have those specific words written in sequence would come up as a result. Read the rest of this entry