I hope you are looking forward to the 3rd installment of this article series. Divulging more secrets every day to help you become a huge success with your online business venture.

A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #3) Pre-selling is far more effective than selling.

The first two parts of this series were geared towards both the search engines and your visitors. This article focuses directly on your visitor- more specifically your relationship with your visitor. You must gently and effectively pre-sell your visitor on your goods or services.

Anyone can sell a product or service online. All it takes is a link to a payment processor such as Paypal. The difference between successful online business owners and those wishing to make a buck is in their ‘voice’. A website has a voice.

The look and feel of your website gives your visitor an impression. When your visitor reads your words they should know the persona of your business and think of you as an expert.

These words, or content, should provide tons of information in small, bite-sized chunks of text. No one likes to read 8 pages of content on a website. On the flip side, no one likes to buy a product without knowing more about it. You need to find the perfect balance between no information and providing too much.

Generally speaking, 400-800 words can do the trick. It can provide content, position you as the expert and gently pre-sell your visitor on a product or service.

In addition to how much content you provide you should focus on providing specific answers to your customer’s problems or concerns. Most visitors are on your website because they want answers. They are not surfing your site to buy something. They want answers. So give them answers!

It’s how you provide your answers that matters. There is a difference between selling and pre-selling, and how you provide the answers or information your visitor wants is that difference.

Selling is cold, distant and forceful. Pre-selling is the opposite. Pre-selling can be thought of as a recommendation or side note to all the great content you provide.

You want your website voice to develop trust and rapport with your visitor. During that time you are positioned as an expert. Any soft recommendation that you make will be considered by your visitor.

Forceful selling causes people to put up their defenses. It causes them to take a step back and wonder what your motives are. Pre-selling does not affect people this way.

Pre-selling should lead those that are interested to your product without hesitation and those that are not interested should be led to more general content on your website- that will again attempt to gently pre-sell them.

Pre-selling and content (part 1 of this series) are closely related. You must provide information to your site visitors. You must be viewed as the expert and as a helpful friend making a recommendation.

People will not feel sold by that. People will respect that you are providing answers to their problems and making a recommendation for a product that can provide even more helpful info. It’s seen as a favor instead of a hard sell.

As I mentioned earlier, it is best to work smarter and not harder. If you would like additional guidance on how to effectively pre-sell on the Internet, contact me for a free ebook.

Having a successful web business starts with effective content. Stay tuned for part 4! If you missed Part 1 or 2 and would like a complimentary copy please contact me and I will forward it to you immediately.

Todays resource is truly the mac-daddy of how to learn and understand the nuances of internet marketing and it was my second purchase for learning how to be successful online. As you can imagine, since then it has been updated numerous times and today its just as successful and popular as ever. The Step By Step Guide To Selling Online leaves nothing to chance.

Welcome to part 2 of this article series and hope you are able to pull some information that maybe you didn’t know and even if you did i hope it refreshes your memory and gets one back to the basics.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business.

It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #2) Without Traffic- What’s the Point?

Part 1 of this series really got down and dirty about content. Content’s main focus is twofold- make your visitors happy and make search engines happy. This article is all about making you happy! Think of this as your starter guide to increasing traffic and building a profitable business.

Traffic can be summed up in 2 words- free and paid. I consider all PPC (pay-per-click), ezine advertising, offline advertising, and paid directory submissions a form of paying for your traffic.

I also consider any project that takes up your time to be paid advertising. After all in the business world time is money. Paid advertising is not bad. It just means that you are paying to receive traffic.

Free traffic is harder to attract, but it costs you absolutely no money. Almost all free traffic is the result of surfers finding your site on the search engines. We talked about using content as your ultimate search engine ranking booster in the last article.

Here are several ways to increase traffic. Some are paid advertising options and others are totally free.

- Write articles and submit them to several niche websites. Manually submitting articles to many websites can take a long time. I use a submission service to do all my hard work. Contact me for more info.

- Post in forums. Many forums will not allow you to market your product or services. That’s totally understandable. What I recommend doing is finding a really great forum that you can participant in.

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There are a few secrets that I’d like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the first part of the 4 article series.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence.

A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working.

These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #1) Content is king.

Heard that before? I know I have. The thing I never knew was how to use content to my advantage. Content is useless unless it is optimized for the search engines. It must also be optimized for your reader.

You have two customers- readers and search engines. You must satisfy both with the same exact content.

Content is king only if you have exact and highly specific keywords placed in correct locations. Unfortunately the hard part is determining what keywords to use.

A keyword can be a single word or a phrase. It is the term that web surfers use to search for information. Place yourself in their shoes and try to discover what search terms they use. You must then evaluate the search term.

How many people search using that term? How many sites already deliver information on that search term? Simple demand and supply rules. The more demand with the less supply equals more profitability.

You have several options for determining keywords and their profit potential. Search yourself, pay a company to search for you or have your hosting company do a complete keyword search for your niche or web business topic.

If your hosting company does not offer this service I recommend you switch to a plan that does. This feature alone can make or break your business’ future. If you would like my recommended hosting plan, please contact me.

Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business. Investing in this one secret is literally the start of planning your website.

Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers. Tier one is your home page.

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Marlon Sanders has been doing this business full time since 1998 and before. I think that date goes back to 1996. It’s a LONG time back to remember. I know that. And for the vast majority of that time, I’ve pretty much lived what’s called “The 4 Hour Work Week.”

Actually, I joke that I read the book and like it…until I realized that if I did what it said I’d have to work 3 more hours a week….

HA!

I’ve been more on like the 30 min. a day work week for years. Now, that is NOT hype. Let me tell you the 7 secrets of doing  it. But first, here is my “big commercial.” Here it comes…. If you want work discover how to make cash like clockwork, go to: Cash Like Clockwork

Now, those secrets:

Secret 1: You’ve gotta have leads that come in daily.

That means traffic to your web site. And it means that you get ‘em on your email list.

Even as I speak, I’m revamping our list getters on my web sites and running split tests to see what works best. But let me tell you something right here:

MYTH on squeeze pages — everyone teaches (including me) that you must have your action button above the fold of the computer screen on squeeze pages, so people don’t have to scroll down.

NOT TRUE.

I have a friend who gets 65%+ subscribe rate without that.

It’s ALL about the offer you make.

Secret 2: Once you get people on your email list, you gotta send out emails on auto pilot. That means you need an autoresponder. I recommend: http://www.automateyourwebsite.com You can try out the freebie TRIAL there.

Now, I’m using Aweber because I built a lot of my list a LONG  time ago and it’s a huge ordeal to change. But lots of  businesses have been built on automateyourwebite.com. This is a tested, proven system.

All new subscribers should get a series of emails from you that are your best product promotions. And add in valuable content also.

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How I Started My Business At Home From Scratch Out of A 600 Square Foot Apartment With a 386 computer and a dot matrix printer… then grew it into a 6 figure auto-piloted income, discovered the Internet lifestyle is true — and traveled the world.

If you’re reading this article, you’re probably not a customer of mine yet.

My customers who have bought in the past 6 months and are.

So you wanna start from scratch and stick some dough in your bank account.

Hey, I don’t blame ya. You got bills to pay, a retirement to worry about. A mortgage payment. A car payment.

Whew! That doesn’t even include kids, gas and clothes. No wonder you wanna bring in some dough part time and possibly even full time on the Net.

I started in this business way way way back on AOL and Compuserve. I’d run a little freebie classified ad offering a report.

People would email me and I’d hand email them back. things weren’t very automated back then and they’ve thankfully come a very long ways.

But get this: I use the SAME formula today as I did back then and you can too.

I started out of a tiny 600 square foot apartment, where I barely had any room for books or courses. I had a little white wooden press board desk my friend Kelli gave me.

I had a 386 computer I bought from the Dax mail order catalog not to mention the dotmatrix computer. I must say I’m VERY happy to have a faster computer today.

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