Today, I expose a suicidal tendency that many marketers exhibit; why that tendency skyrockets during a recession; and an outright cure for it.

The suicidal tendency is: Doing the same thing everyone else is doing in your market, believing that persistence and determination alone will cause you to prevail – and bleeding red ink until you have no choice but to stop.

This runs RAMPANT in an economic downturn, when people are so open to business opportunities and “turn key” marketing systems and plans, and so sick and tired of the constant media vomit, that they eagerly jump in. Their desire to believe and hope is so great, they don’t realize they’re missing the most essential ingredient in all of marketing:

*A USP, a Unique Selling Proposition.*

If someone hands you a turn-key business, one where “anybody can do it!”, the very fact that “anybody can do it” means you lack a USP.

For most businesses, the failure rate is 90%. For “anybody can do it” businesses, the failure rate is 99.9%.

Ah, the irony.

The lack of a USP for the individual business owner is why.

Here’s the cure to that:

-Adding a unique twist… something special of your own that nobody else adds. You didn’t have a USP, now you do.

-You niche that uniqueness to a very specific “nano-niche”.

If you’re selling soap, you recognize that being the king of “soap” on the Internet is a nearly impossible task. At least in the short term.

So you appoint yourself the king of “Lemon Scented Hand Soap” instead.

Nobody else has really claimed that hill as their own. It’s poorly guarded. You can storm the barricades and win.

And you build out your empire from there.

Now in Google AdWords, the trick is finding those “nano-niche” keywords. Those cracks in the sidewalk where you can buy traffic at an affordable price, where nobody is projecting a powerful USP.

The best tool I know of for locating those keywords and niches is AdWord Accelerator. It’s is truly the “nano-niche” tool of the 21st century. Especially if you’re in highly competitive markets (as an affiliate, for example), it’s essential.

I invite you to watch the videos at http://www.AdwordsAcceleration.com and see for yourself. Use Stephen Juth’s x-ray tool to find a nano-niche you can dominate, build a USP and a unique business within that niche, and you’ll have an edge few others have.

Article By: Perry Marshall

Perry Marshall is considered the Godfather of Google Adwords and considered by all the go guy for anything Adwords. If You are considering making Adwords part of your marketing strategy let Perry take the fear out using Pay-Per-Click. Learn how to uncover the low hanging fruit that produces very low pay per clicks. The Definitive Guide to Google Adwords is used by everyone I know, and this course pays for itself on your very first Adwords campaign.

To see all of Perrys products CLICK HERE!

In Social media 101 Today we’re going to tell you about 8 free sites that’ll help you explode your traffic…

AND get a better search engine ranking…

AND build a name for yourself as an expert in your field…

AND maintain better customer relations…

AND get new ideas for growing your business!

The sites we’re talking about are the ‘Net’s most popular social media sites. They’re online gathering places where people meet to share information and build relationships with each other. They’re also great places to meet potential customers and business partners.

… Plus, you can also build up a huge network of loyal customers who will do a lot of your advertising for you simply by raving about your product to all their friends and family. (And as you probably know, word-of-mouth advertising from a trusted source is the most effective kind of advertising you can get.)

And if some of these loyal customers start linking to your site from their sites, that can help you get a serious boost in the search engine rankings.

Here are the top 8 social media sites you need to know about:

* > Facebook: The world’s biggest social networking site. Members go to find other people who share the same interests or activities. You can build your own online profile and share different types of information with each other, such as pictures, videos, blog entries, links to other sites, and music clips. Read the rest of this entry

A message of encouragement if you feel uncertain, doubt if  what you’re doing will be successful or sometimes feel like you’re on the wrong track. By Marlon Sanders

Hello, Marlon Sanders here.

If you’re tired of having smoke blown at, through, under and up every part of your clothing and anatomy, then maybe this article will be refreshing to you. I’d like to talk to you about what I call…”The Night Of Uncertainty”When you go to learn Internet marketing, you experience a variety of times and days.

What I mean is, you have those moments where the sun is shining. Everything looks like it’s working.  Everything is all hunky dory, as we’d say in the state of Oklahama where I’m from.You wake up.The light seems brigher. There’s a bounce in your step.  It’s all good.

But life has its ups and downs and so does marketing.

There’s also this period you go through at times where what you thought was working isn’t.  Where you’re going through a learning curve.  You put in time and effort and do NOT get the payoff.Most people quit at that point. It’s the “night time” of marketing.  And night precedes day.

Before things work, they don’t work.

It’s all part of the learning curve.  And the hardest thing about it is during the night, you doubt yourself and what you’re doing. You doubt if it’ll ever work.  You doubt if your time, money and
effort are well invested or not.

It’s one of the reasons I teach and preach to spend a big chunk of your time, money and energy learning marketing methods that will benefit you in ALL of life, and not just in an Internet
business.

It’s hard to make it through the nights of business.  Everything seems black.  What you thought was working isn’t.  You’ve expended all this effort and the payoff didn’t come. The doubt. The indecision.  The hurt.  The pain.

The only thing you have to go on is your hope and your belief. Sure, there are the successes of others. But there’s always a reason those don’t apply to you.

So in the nights of business, you’re often there alone.

Anthony Robbins said with great eloquence that life is an interaction between pain and pleasure.  People will do more to avoid pain than to gain pleasure.

So the trick is to make it through the nights of business, so your days can out number your nights.

Read the rest of this entry

The easy days of AdWords are over. But you would not guess that from reading most of the launches, sales letters and make-money-online pitches on the Internet.

Yes, there are lots of people volunteering to teach you AdWords but most of them are still pretending it’s 2006. If you do what they teach:

-You’ll promote some affiliate program that they are somehow tied into, which means they’ll always make at least some pocket change even if you lose thousands of dollars

-You’ll do things that p*** off Google and might even get you banned

-You throw good money after bad in a frenzy of constant changes and attempted fixes, ultimately throwing up your hands in total exasperation

-They teach you a whole set of bad habits that’s sort of like Internet Bulimia. A vicious, addictive cycle that some never escape from

AdWords started in 2002 and back then, nobody understood it. The way you succeeded back then was, you threw a whole bunch of mud against the wall, AND you split-tested a whole bunch of things (it’s not like it was a total crap shoot, even then!) and some of it stuck.

Read the rest of this entry