When finding a market for your info product, remember that there are 2 parts to the equation: Without meeting these 2 criteria it is not going to be easy to find success.

1. You’ll need an information hungry market AND

2. You’ll need that market to be willing to open their wallets.

You want to make sure that the market that you select has the money to spend on the information that you provide. You would not want to focus your efforts oncreating a product that would be useful to homeless people unless you intended on making it a charitable contribution. That market would simply not have any money to spend on your info product.

Similarly, you wouldn’t want to focus your efforts on creating a product for a market that usually gets their information from free sources. For example, creating an info product for a group that regularly looks for answers in thrift shops probably would not be a good idea. You’ll have to put that much extra effort into selling to them. Why not create a product that is targeted to a specific market that has money and actually spends money in the first place?

So, once you’ve done some brainstorming and you’ve written down all of your ideas, you need to start focusing further on what might be saleable. You won’t always have much knowledge on a subject that might be profitable. In that case, you will have to create a product on something that you know little about.

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In Amazing Formula, part of the formula and really the beginning point is selecting your “Hungry Target Market” or HTM. Now, what I’ve found is that most people never get their HTM. So all those other fancy books, courses and programs they buy don’t do ‘em much good.

First of all — EVERYONE else who teaches how to find target markets makes a serious MISTAKE — they show you how to find target markets based on SEARCHES not on buyers. But searchers aren’t necessarily buyers. I’ll show you how to base your choice on the ONLY data that counts — MONEY SPENT. Now, there are even more mistakes…

Do you make any of THESE mistakes in choosing your target market?

* You aren’t sure how to know if the target market you’re focusing on is a good one that can support your business.

* You have selected a target market that does NOT buy big ticket back end products.

* You have no way of knowing if your target market buys big ticket back end products.

* You have no numbers on your target market — you don’t know how many products they’ve bought before at what price. You don’t know the mix of males vs. females.

* You don’t know the approximate numbers of NEW customers coming into your target market each month.

* You don’t know what else your target market buys, the price points and WHO they buy it from.

How would you like to get the answers to those and other questions?

I’m running a new promotion called:

“Target markets on sale for a penny each.”

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