To create your own product, you must first start with a topic. This should be the fun part of product creation. How do you choose a topic? That’s easy! First find a hungry group of buyers and then find a topic that either solves a problem they have or benefits them in some way.

Many info product creators will just start creating a product on a given topic, and then, when the product is finished, they will look for buyers. Well, I’m here to tell you that this is the wrong way of approaching info product creation.

Wouldn’t you be better off if you created a product specifically for an information hungry audience? Even better, create a product for an audience hungry for

information who has money! That way, you would know that the buyers existed, even before you put all that time into creating your info product.

If you approach the creation of your info product using this method, you will GREATLY enhance the success of your product! By “success” I mean two things: the profitability of your product as well as the name

recognition of you as the creator.

Let look at two examples:

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Dr. Scott Lewis is a comedy-hypnotist performing at the Riviera Hotel every Monday night in Las Vegas. He called me one day wanting a truly hypnotic ad to run in the local newspapers to pull in college students to his show. I asked him to tell me what he already had in mind for the ad. Here’s what he told me:

“I’m thinking of using the headline ‘Come do outrageous things at the Riviera next Monday night’.”

What do you think? Me, I didn’t think it was a very hypnotic headline.

For one thing, it’s not engaging. It just sits there. It’s slightly active, in the sense that it says “come do outrageous things,” but that’s not enough to truly mesmerize busy readers of newspapers. Not today. And not college students.

For another, his headline would eliminate all the shy people from going to the show. They might be afraid they would get hypnotized and look stupid in front of their friends. After all, far more people want to be spectators than performers. Scott would miss his target audience.

I advised Scott to try the following headline instead:

“What outrageous things will you see your friends and others do next Monday night at the Riviera?”

Now we have something truly hypnotic.

First, the question involves the mind. It forces you to begin thinking of WHAT you will see next Monday. And it begins the process of having you IMAGINE outrageous things.

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The wisest man I ever met told me something I’ll never forget. Joe Karbo wrote this question in a famous ad many years ago. Are you too busy earning a living to make any money? See, Joe was one of the originals to discover the real secret of the direct response marketing business.

If you’re working hard, it means you’re trading your time for dollars. Since there’s a limit on your time, there’s a limit on your dollars. It’s the problem I have with the way a LOT of people teach what they call “Internet marketing.” Really, all they do is trade time for MORE dollars.

Why?

Because they don’t really do Internet marketing. They do sales pitches on webinars, teleseminars and from the stage. Which is all fine and dandy — if you know how to automate it.

But if you’re just slaving away trading time for dollars, even if it’s more dollars, you’re STILL in the TRAP.

Have you ever wondered why so many gurus and Internet marketers spring up one day as an overnight success then just as quickly fade away into oblivion?

That’s because they work within the TRAP and have never discovered how to get OUT of the fundamental time for dollars  trap.

I’m going to be the first to admit there ARE Internet marketers who put more in the bank month in and out than I do. Why? Because almost without fail, they’re working really hard for that money.

They’re still IN the TRAP.

And here they are pretending to get others out of the trap when they’re still IN it. Others say that the only way to get out of the TRAP is to get a big office, lots of overhead and lots of employees.

Since 1996, I ran this business from home. I have a small, relatively modest office now, and it’s 2X or 3X the size I really need.

It’s true that you can work your tail end off and make a zillion dollars on a launch. But it took 3-6 months of hard labor before the launch and another 3-6 months AFTER the launch.

That’s nothing but a glorified job.

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Let’s return to simplicity. There are all kinds of complicated things you can do to market online. But let’s just look at the simple things we know work. The following formula will work for you whether you have your OWN products to sell or you’re promoting affiliate products.

There are 6 basic things you gotta know to get your Formula working for you:

1. Who is your target audience? This is the FIRST thing you have to know. Who BUYS what you’re selling. In today’s world, this is easy to find.

a. You search Google for the keywords people interested in buying what you hope to sell are likely searching
for.

b. You take the top 10 web sites under those keywords.

c. You go to Quantcast.com and type in the URL’s.

Now you know who your audience is.

2. What do they want to buy

a. Go back to the SAME websites in step one.

b. Look at what they’re selling.

c. Now you know what people want to buy.

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This is similar to what I been talking about over the months regarding broad generic niches versus drilling down inside that broad Niche and finding the true gold nuggets in there that exists. Now Marlon takes that a step and talks about find what the market is hungry for. How to identify what a particular target audience it need of filling that need. if you follow this line of thinking it almost impossible not to win every time.

How To Find Demand!

I want to talk today about the ONE step that most people get stuck at and never get beyond: How to FIND DEMAND.

Everything starts with finding out what people want. That’s like Amazing Formula 101.

The questions is HOW? And what about all the competition? And how do you have a quality product to sell?

Those are questions I’ve answered at length over time in my Milcer’s newsletters. I’m going to use the word product here to also mean service. You can use this formula to create either a product or service.

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