I hope you are looking forward to the 3rd installment of this article series. Divulging more secrets every day to help you become a huge success with your online business venture.

A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #3) Pre-selling is far more effective than selling.

The first two parts of this series were geared towards both the search engines and your visitors. This article focuses directly on your visitor- more specifically your relationship with your visitor. You must gently and effectively pre-sell your visitor on your goods or services.

Anyone can sell a product or service online. All it takes is a link to a payment processor such as Paypal. The difference between successful online business owners and those wishing to make a buck is in their ‘voice’. A website has a voice.

The look and feel of your website gives your visitor an impression. When your visitor reads your words they should know the persona of your business and think of you as an expert.

These words, or content, should provide tons of information in small, bite-sized chunks of text. No one likes to read 8 pages of content on a website. On the flip side, no one likes to buy a product without knowing more about it. You need to find the perfect balance between no information and providing too much.

Generally speaking, 400-800 words can do the trick. It can provide content, position you as the expert and gently pre-sell your visitor on a product or service.

In addition to how much content you provide you should focus on providing specific answers to your customer’s problems or concerns. Most visitors are on your website because they want answers. They are not surfing your site to buy something. They want answers. So give them answers!

It’s how you provide your answers that matters. There is a difference between selling and pre-selling, and how you provide the answers or information your visitor wants is that difference.

Selling is cold, distant and forceful. Pre-selling is the opposite. Pre-selling can be thought of as a recommendation or side note to all the great content you provide.

You want your website voice to develop trust and rapport with your visitor. During that time you are positioned as an expert. Any soft recommendation that you make will be considered by your visitor.

Forceful selling causes people to put up their defenses. It causes them to take a step back and wonder what your motives are. Pre-selling does not affect people this way.

Pre-selling should lead those that are interested to your product without hesitation and those that are not interested should be led to more general content on your website- that will again attempt to gently pre-sell them.

Pre-selling and content (part 1 of this series) are closely related. You must provide information to your site visitors. You must be viewed as the expert and as a helpful friend making a recommendation.

People will not feel sold by that. People will respect that you are providing answers to their problems and making a recommendation for a product that can provide even more helpful info. It’s seen as a favor instead of a hard sell.

As I mentioned earlier, it is best to work smarter and not harder. If you would like additional guidance on how to effectively pre-sell on the Internet, contact me for a free ebook.

Having a successful web business starts with effective content. Stay tuned for part 4! If you missed Part 1 or 2 and would like a complimentary copy please contact me and I will forward it to you immediately.

Todays resource is truly the mac-daddy of how to learn and understand the nuances of internet marketing and it was my second purchase for learning how to be successful online. As you can imagine, since then it has been updated numerous times and today its just as successful and popular as ever. The Step By Step Guide To Selling Online leaves nothing to chance.

In Social media 101 Today we’re going to tell you about 8 free sites that’ll help you explode your traffic…

AND get a better search engine ranking…

AND build a name for yourself as an expert in your field…

AND maintain better customer relations…

AND get new ideas for growing your business!

The sites we’re talking about are the ‘Net’s most popular social media sites. They’re online gathering places where people meet to share information and build relationships with each other. They’re also great places to meet potential customers and business partners.

… Plus, you can also build up a huge network of loyal customers who will do a lot of your advertising for you simply by raving about your product to all their friends and family. (And as you probably know, word-of-mouth advertising from a trusted source is the most effective kind of advertising you can get.)

And if some of these loyal customers start linking to your site from their sites, that can help you get a serious boost in the search engine rankings.

Here are the top 8 social media sites you need to know about:

* > Facebook: The world’s biggest social networking site. Members go to find other people who share the same interests or activities. You can build your own online profile and share different types of information with each other, such as pictures, videos, blog entries, links to other sites, and music clips. Read the rest of this entry

What are the 3 key principles of Amazing Formula that changed my life? How can they be applied to your life? How do they work? These 3 key principles are used by the most successful online businesses of any type. They’re buried in the teachings of every prominent info product, yet not made explicit. Thousands around the world use these principles in every walk of life and type of business.

The First Key Principle:

The Money Is In The List! I said this years ago in Amazing Formula. It’s often quoted and often misunderstood. This means that you first understand WHERE money comes from online. And that source is selling products.

The only way you stop trading your time for dollars is to have something else to trade for dollars. And that other thing is products.

Just the other day I got an email from an online friend.  He started in this business only two years ago.

And in my email conversations with him, he had his doubts and fears about his business. Yet, last month he pulled in $50,000 — without doing a big product launch. Just from selling products to his list and a nice cadre of small  affiliates…exactly what I teach.

But without the list of customers he’s grown and cultivated, his products would be worth nothing.

Really, all he does is the basics. He creates helpful products and does a great job at communicating the value in them (principle two). Then he adds on back end items (principle three).

Basically, he’s just running a 3-step business.

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obviously this series has been a basic overview of what has to take place when building a successful online business and your job is NOT over when your website goes live! It really is only the beginning and this part of running a business online is where you will spend most of your time. It is finally to the point where you need to start  sending customers to it, and the FASTEST way to do that is with a pay-per-click (PPC) advertising campaign. Now starting out this may not be for everyone and it is important that you thoroughly understand PPC before you dive in head first.”resources listed at the bottom of the article”

Pay per click advertising is simply the fastest way to drive traffic to any website or blog. And although it may seem like an easy task, if you don’t understand how to put together campaigns properly you can burn up a credit card limit in a hurry. SO my suggestion is to read anything you can on PPC.

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This is so very important, and as you begin to move forward in creating your success online, you will quickly see that many talk about the term “the  money is in the list” and you will begin to hear it everywhere you turn. Even though I have great percentages for first timers buying on the spot, well over 70 percent of them need further information and need to be contacted more than 7 to 9 times before any decision is made.

There are a ton of reasons this is so, but I think most of them simply don’t have enough information yet, and that is where you come in. You will find quickly that you must give more than you get. That’s o.k. however. This is about building trust and letting them know that you got it together and if you can accomplish this, you will have years of relationships that are worth there weight in gold.

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