Successful Copywriting Tips-The Most Important Words You’ll Ever Write
Do you want to know the secret to selling things successfully online? It’s finding the RIGHT WORDS for the job. Most visitors take 8 seconds or less to decide whether to stick around or move on to the next site. Just 8 seconds — that’s all the time you have to convince them YOUR site is where they want to be. It doesn’t matter how well designed your site is…… How high your search engine ranking is…… Or how amazing your product is.
If you don’t GRAB your visitors’ attention right away, they’re going to leave and probably never return.
Of all the words on your site, the most important are the ones in your HEADLINE.
Your headline is the first thing your visitors see. It needs to capture their attention — spark their curiosity– and compel them to read further. And it has to do it fast.
To guarantee YOUR headlines jump off the page and pull potential buyers deeper into your site, always follow IMC’s Top 3 “Unbreakable” Headline Rules:
Rule #1: RELATE A PROBLEM
Most visitors, when they come to your site, are looking for information — probably in relation to a problem they want to solve.
Maybe they’re curious about local flight schools in their area. Maybe they’re searching for molded chrome fenders to put on a 1953 Chevy Bel-Air. Or maybe they’re trying to figure out how to “unshrink” wool clothes that accidentally ended up in the dryer.
Whatever their problem is, relate to it. Show them YOU know what it’s all about. Demonstrate a clear and genuine understanding of their wants and needs — and they’ll be far more willing to buy from you.
Rule #2: PRESENT A SOLUTION
You’ve described a problem. Now you’ve got to solve it — in a way that creates a powerful image in the mind of your visitors.
Tell your visitors they’re about to discover how to get the most qualified flight instructors at the lowest price in town. Describe how their new chrome fenders will help them outshine the competition at the next state-wide car show. Promise them their wife or girlfriend will NEVER know her favorite sweater once shrank small enough to fit a chihuahua.
Get them to envision the end result — and you’re more than halfway to making the sale.
(NOTE: “How to…” and “Discover…” headlines are good at getting people to imagine the end result.)
