INFOPRODUCT TRUTH #1 – What chef would ever randomly mix ingredients together hoping they will create a tasty and healthy meal? Or what builder would randomly assemble materials on the off chance an attractive and safe dwelling would be built?

In every pursuit of life a set of instructions is needed in order to be successful. A chef begins with a recipe, a builder with a blueprint, a surgeon with a procedure, an athlete with a practice. In each case, there are steps to take – precise steps to take – in order to achieve the desired result.

If you are to become a successful information marketer, you must have a set of instructions to follow. Instructions that were carefully drafted and perfected by someone who has achieved the desired result you strive to likewise achieve.

-Jimmy D. Brown, Author Small Reports Fortune http://www.SmallReportsFortune.com/index2.html

There has been a LOT of interest in my breakthrough course, Small Reports Fortune. We have *literally* sold hundreds of copies. Sales continue to come in around the clock.

And so have a couple of common questions

** How much time will I need to invest each day?**

** What exactly will I be doing each day?**

What I’d like to do is answer both of these questions by
providing you with a quick “overview” checklist below of the 7-day checklist that my clients use in creating their own small reports.

I’ve organized this checklist so users of my Small Reports Fortune system can …

(A) Work about 2-4 hours each day, depending upon the individual.  (B) Start from scratch and actually make sales in only 7 days.

So, let’s take a quick look at the daily activities in the Small Reports Fortune Checklist…

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It’s all under your control. If you sell information products and want to make more money with them, there’s good news. It’s all under your control. That’s right, you can make more money with your information products simply by doing something that you have the power to do.

It’s not dependent upon anyone else. It’s up to you.

Let me explain …While there are a lot of different aspects of selling information products, there are really only two ways to make more money with them …

Sell More
Refund Less

Really, it’s pretty much that simple.

In order to make more money with information products you need to either SELL MORE or REFUND LESS.

Or, better still, do BOTH. Now, in the many years I’ve been selling information products, I’ve found there are three powerful tools that will help you do just that.

You can use these three tools to SELL MORE by using them on your classified ads, solo mailings, sales letters, autoresponder messages and virtually any sales tool.

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The key to creating information products that sell even in overcrowded, highly-competitive markets! Jimmy is a task master at pumping out short reports loaded with enough meat in the content to please any customer. Jimmy is also the author of many ebooks related to generating traffic and teaches you also how to cultivate the list of subscribers once you have them.

I want you to add a new word to your business vocabulary -

The word is “specialization”.

A new age has dawned in information marketing. And it’s the age of “specialization”.

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.

(I promise, this won’t hurt a bit.

Information products online have evolved since I logged onto the Internet back in 1999…

1) THE SIMPLE AGE.

Times were simple back when I first came online. And so were the information products. Way back when, information products weren’t readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.

2) THE SYSTEMATIC AGE.

As more and more people learned how to create and market information products online, a new era emerged: the “systematic” era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.

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This is a great article and a very unique approach to making money on big launches! Jimmy Brown is very innovative and one of the internets most successful marketers and highly respected by those who know him! Enjoy the article and this new approach to creating products on demand with other peoples product launches.

Now on with the main article:

I’m an observer. I watch marketers and how they work. I look at how people respond to marketing. And I’ve discovered something interesting over the years that I want to share with you as it relates to building your internet business.

Hot topics and trends come along regularly. There’s always a new “in” thing making an appearance on the radar screen. And whenever there’s a new rage, there will be marketers who jump on the bandwagon.

That can pay off big for YOU if you’re smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

*** People begin to talk about it.***

Marketers begin convincing people why they need it. Consumers tell their stories. Discussions take place. Hype builds. Sometimes controversy breaks out. An education process unfolds.

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It’s all under your control.  If you sell information products and want to make more money with them, there’s good news,It’s all under your control. That’s right, you can make more money with your information products simply by doing something that you have the power to do.

It’s not dependent upon anyone else. It’s up to you. Let me explain … While there are a lot of different aspects of selling information products, there are really only two ways to make more money with them …  Sell More-Refund Less.

Really, it’s pretty much that simple. In order to make more money with information products you need to either SELL MORE or REFUND LESS. Or, better still, do BOTH.

Now, in the many years I’ve been selling information products, I’ve found there are three powerful tools that will help you do just that. You can use these three tools to SELL MORE by using them on your classified ads, solo mailings, sales letters, autoresponder messages and virtually any sales tool.

You can also use these three tools to REFUND LESS by applying them to the information products you create. Care to find out what they are? Read on …

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