The last and final article and by now you should have a decent overview of whats going to work and how to lay out an action plan that is going to begin to bring success.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence.

A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #4) Monetization Will Flow When All Steps Have Been Followed.

You may be a bit surprised to learn that monetization is the last of the 4 steps. Many business owners position monetization as their first goal. Everything they do from conception of the business is geared towards making money. After all, that is the point of owning your own web business, right?

When I first learned of the four step approach to making successful web businesses, I was a bit skeptical. I have never heard of such a risky business idea- think of making money as the last goal.

That sounded absurd to me! In all of my small business education the emphasis was on profit charts and balance sheets and projected annual returns. Being online does change some things. One of those things is how you start and run a long term and profitable business.

Following the process of starting a web business often involved very little capital. The risk is typically much lower and the return on investment arrives in a shorter time span. Because of this you have a unique advantage to allow the natural progression of your site visitors come into play.

Let’s back up a bit and review. People search for information, not products, online. They are not looking to spend money. They type in their search query at the search engines. Your site should be on the first page. You should know how to provide a killer title and description that makes the potential visitor want to click on your site.

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I hope you are looking forward to the 3rd installment of this article series. Divulging more secrets every day to help you become a huge success with your online business venture.

A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #3) Pre-selling is far more effective than selling.

The first two parts of this series were geared towards both the search engines and your visitors. This article focuses directly on your visitor- more specifically your relationship with your visitor. You must gently and effectively pre-sell your visitor on your goods or services.

Anyone can sell a product or service online. All it takes is a link to a payment processor such as Paypal. The difference between successful online business owners and those wishing to make a buck is in their ‘voice’. A website has a voice.

The look and feel of your website gives your visitor an impression. When your visitor reads your words they should know the persona of your business and think of you as an expert.

These words, or content, should provide tons of information in small, bite-sized chunks of text. No one likes to read 8 pages of content on a website. On the flip side, no one likes to buy a product without knowing more about it. You need to find the perfect balance between no information and providing too much.

Generally speaking, 400-800 words can do the trick. It can provide content, position you as the expert and gently pre-sell your visitor on a product or service.

In addition to how much content you provide you should focus on providing specific answers to your customer’s problems or concerns. Most visitors are on your website because they want answers. They are not surfing your site to buy something. They want answers. So give them answers!

It’s how you provide your answers that matters. There is a difference between selling and pre-selling, and how you provide the answers or information your visitor wants is that difference.

Selling is cold, distant and forceful. Pre-selling is the opposite. Pre-selling can be thought of as a recommendation or side note to all the great content you provide.

You want your website voice to develop trust and rapport with your visitor. During that time you are positioned as an expert. Any soft recommendation that you make will be considered by your visitor.

Forceful selling causes people to put up their defenses. It causes them to take a step back and wonder what your motives are. Pre-selling does not affect people this way.

Pre-selling should lead those that are interested to your product without hesitation and those that are not interested should be led to more general content on your website- that will again attempt to gently pre-sell them.

Pre-selling and content (part 1 of this series) are closely related. You must provide information to your site visitors. You must be viewed as the expert and as a helpful friend making a recommendation.

People will not feel sold by that. People will respect that you are providing answers to their problems and making a recommendation for a product that can provide even more helpful info. It’s seen as a favor instead of a hard sell.

As I mentioned earlier, it is best to work smarter and not harder. If you would like additional guidance on how to effectively pre-sell on the Internet, contact me for a free ebook.

Having a successful web business starts with effective content. Stay tuned for part 4! If you missed Part 1 or 2 and would like a complimentary copy please contact me and I will forward it to you immediately.

Todays resource is truly the mac-daddy of how to learn and understand the nuances of internet marketing and it was my second purchase for learning how to be successful online. As you can imagine, since then it has been updated numerous times and today its just as successful and popular as ever. The Step By Step Guide To Selling Online leaves nothing to chance.

Welcome to part 2 of this article series and hope you are able to pull some information that maybe you didn’t know and even if you did i hope it refreshes your memory and gets one back to the basics.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business.

It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #2) Without Traffic- What’s the Point?

Part 1 of this series really got down and dirty about content. Content’s main focus is twofold- make your visitors happy and make search engines happy. This article is all about making you happy! Think of this as your starter guide to increasing traffic and building a profitable business.

Traffic can be summed up in 2 words- free and paid. I consider all PPC (pay-per-click), ezine advertising, offline advertising, and paid directory submissions a form of paying for your traffic.

I also consider any project that takes up your time to be paid advertising. After all in the business world time is money. Paid advertising is not bad. It just means that you are paying to receive traffic.

Free traffic is harder to attract, but it costs you absolutely no money. Almost all free traffic is the result of surfers finding your site on the search engines. We talked about using content as your ultimate search engine ranking booster in the last article.

Here are several ways to increase traffic. Some are paid advertising options and others are totally free.

- Write articles and submit them to several niche websites. Manually submitting articles to many websites can take a long time. I use a submission service to do all my hard work. Contact me for more info.

- Post in forums. Many forums will not allow you to market your product or services. That’s totally understandable. What I recommend doing is finding a really great forum that you can participant in.

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You may recall that back in the beginning of January I challenged you to make 2010 the year you finally got a business started online. Well, the first quarter of the year is now over, and I really would like to know:

… Are you making money on the Internet yet?

How much have you accomplished since January? Are you proud of what you’ve achieved — or frustrated by how little you’ve done?

If not, do you feel like you’re constantly burning rubber and going nowhere?

You need to ask yourself: Why?

There are 5 main reasons you may be suffering from “failure to launch”…

#1: You’re Overwhelmed and Don’t Know Where to Start

So many different experts say you have to do THIS first, or THAT. And you absolutely MUST buy THIS product, and THAT service — and here’s one that you can’t live without! If you’ve been on a list of the mega-launches lately you’ll know exactly what I mean.

It’s enough to drive you BATTY.

My advice is do some research and find a proven, step-by-step method that walks you through every stage of building a business, so you know exactly WHAT you need to do and WHEN.

… Then stick with that system and follow it straight through from beginning to end — without getting distracted by all the other possibilities out there.

Keep it simple and follow the basics… otherwise, you’ll find yourself trying to run in a dozen different directions at once… and going nowhere fast!

#2: Fear of Technology

I see it when I talk to people at my seminars…

… I suggest they learn to do it themselves first — so they can do as much of their own site management as possible — and their eyes get that “deer caught in the headlights” look.

All I can tell you is, don’t be afraid to learn something new! That old saying, “old dogs can’t learn new tricks” doesn’t apply here.

If you know how to use the computer to write letters… send emails… and surf the Internet, then you have ALL the skills you need to start an online business.

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How To Create An Autopilot Internet Marketing System No Matter What You Sell, Who You Sell To or Why You Think Your Business, Product Or Service is Different — And How To Get Up And Running In 30 Days

I’m going to talk about two controversial, highly loaded words…

1. Autopilot

2. Internet lifestyle

Is it possible to go from 0 to $7500 in 30 days? Is the Internet lifestyle dead, a myth or alive and well? Do only a select few make it in Internet marketing? Is the only thing that sells on the Internet ebooks about Internet marketing? Does autopilot really exist or is it a bunch of b.s.?

My friend Lee McIntyre is quite an inspiring person. He went from 0 to $7500 in his Internet marketing business in 30 days — starting as a school teacher. How?

Here’s his basic system:

1. He created an info product
2. He sold it on ebay
3. He got other people to sell it and paid a commission

Now, I went from $3,500 a month to $30,000+ a month when I implemented step #3. Back when I got started, I was doing OK at $3,500 a month, selling my info on copywriting and creating info products. But things kicked into a whole new level when I put step #3 into force. Matter of fact, I think I knocked out that $7500 on day 4 or 5. THAT is the power of step #3.

If you were to take everyone in the WORLD who surfs the Internet with an English browser, you’d find that 1 out of 102 have been to one of my web sites, as measured by 24 cookies. That fact is fully documented at 1in102.com and in the product there.

Now, is the Internet lifestyle a myth as some say? Do you need a big office and tons of employees? My answer is NO. And I can prove it. I did it 7+ years with a few virtual employees in Canada I’d never met and still to this day, don’t know what most of them looked like.

So anyone who tells you it can’t be done without an Office is feeding you a misrepresentation of the truth.

Another big myth is that the ONLY things that sell online are how to market online. Yeah right.

Last year as I recall total ecommerce on the Net exceeded $6.2 billion dollars, and that was the U.S. alone.

That fact is fully documented at: http://www.freeonlinemarketingebook.com

I have a video in there that walks you through the gov’t site and all the statistics. I also give you a number of web sites you can go to and see the enormous variety of things being sold.

Here’s another big myth: You have to be selling in a niche outside of Internet marketing to have the right to sell something about Internet marketing.

That’s dumb.

The Internet marketing audience IS a niche.

And it’s probably the most competitive of all. If you can sell in it, I doubt there’s a niche you can’t sell in.Personally, I’d say people who haven’t sold offline like I have don’t have the right to teach selling online. It’s probably not the truth, but it’d be a good sales angle! All of that stuff is positioning to try to eliminate the competition. None of it is the truth.

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