You’ll hear or have heard already that content is king. That has never been more so, then for writing all your web-copy. Its number the one thing that brings visitors to your website, or blog or newsletter.  Visitors are seeking clear and compelling information. Writing good web copy will not only determine whether visitors find your site through search engines, but also will have a profound effect on how much time they give your page.

Things like the overall structure of the page, and the keywords and keyword density and placement are of great importance for the web copy writer. You simply can’t shortcut this process.  Keyword research and analysis are vital and integral components of the process. This is the one element of your process that is going to help you get the kind of search engine placement we all desire. You won’t win all the time but if you can win some of the time it will pay big dividends. Read the rest of this entry