Do you want to know a secret to selling your affiliate products successfully online? It’s finding the right WORDS for the job.

And when it comes to your words, your headline needs to be rock solid!

That’s because most visitors take 10 seconds or less to decide whether to explore your site for awhile — or move on to the next site.

So it doesn’t matter how well-designed your site is… how high your search engine ranking is… or how amazing your product is. If your words don’t grab your visitors and keep them glued to your site, they’re going to leave — and probably never return.

Your headline is the first thing your visitors see. It needs to capture their attention, spark their curiosity, and compel them to read further. And it has to do it fast.

To guarantee YOUR headlines jump off the page and pull potential buyers deeper into your site, always follow our Top 5 “Unbreakable” Headline Rules…

Rule #1: Relate a Problem Most of your site visitors will be looking for specific information related to a problem they’re trying to solve.

Maybe they’re curious about local flight schools in their area. Maybe they’re searching for molded chrome fenders to put on a 1953 Chevy Bel-Air. Or maybe they’re trying to figure out how to “unshrink” wool clothes that accidentally ended up in the dryer.

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Any one of the seven website copywriting secrets I’m about to reveal can increase your conversion rate by itself. But use ALL of them together and you’ll create an unstoppable online salesperson that will sell your product or service 24/7!

1. Write to a Targeted Audience

Know EXACTLY who your niche market is. Then target your sales copy to precisely what they’re looking for.

You can learn about your site visitors by looking at your server logs.

* What’s your most popular page?
* Where do visitors stay for the longest time?
* Where do people most often click away?
* When do most people visit?
Also consider the questions or comments you get from customers after a sale.

Armed with hard information, you can write sales letter and website copy that addresses their specific needs. And you can answer any questions or objections they might have, just the way a sales rep would in person.

2. Create an attention-grabbing headline

A winning sales letter headline gets straight to the point and promises an answer to the problem your visitor is trying to solve.

Here’s an example of a sales-winning online sales letter headline:

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O.k Now you have figured out your niche market and you have figured out the business model that best suits you and what you want to accomplish and now we are going to move into something so critical and so important I could literally spend half a year on this subject alone.

You see, I am always asked what the most important parts of sustaining an online business venture are, and although I believe every step is important, once you have your niche and your product up on a website the next 2 steps are the ones you will work on the most. These next 2 steps truly make the difference between being so-so successful and over the top successful.

Copy writing in my opinion has the most dramatic effect on any business whether on or offline. You must be able to convert your traffic into either subscribers or sales and given the statistics it normally takes somewhere around 7 to 9 contacts with your prospects before you make a sale.

However, if you spend the kind of time necessary to learn this all important aspect, you will generate much higher conversions even on the first visit. It doesn’t matter whether you hire this task out to be accomplished or if you take the time to really find out what it takes to be good at it. This is a must! One way or another.

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Is this going to finally be the year that you have decided to make some big changes? Have you re-evaluated what happened last year as of yet?  Have you figured out where it is you could have made a more conscious effort to improve the overall performance of your business and make more money? I hope these are the questions you have tossing back forth over the past couple weeks and I am in hopes that you have made and laid out a solid game plan for your self that is going to allow you to double and triple the results you got the year prior.

There are few things in online marketing and offline for that matter, that matters more than ones ability to generate more traffic to their businesses and convert more of that traffic to make more money for yourself and your family. If you have spent any time at all reading this blog, I am always trying my best to get those of you who have an interest in writing your own  copy to make the necessary leap to get it done.

When it comes to sales copy and your ability to write solid sales copy that converts then everything about your business venture changes and those changes are almost immediate and so very track-able. Poor copy gets poor results and when you have poor results every prospect that you are able to harvest is costing you so much more than it should. Which comes directly out of your bottom line. If you are into the Pay Per Click game then this is something that quickly becomes ever more critical to you as a business owner. Read the rest of this entry

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I know that title was a bit confusing and left a question mark in your mind, so here’s what I mean. Keyword optimized copy often doesn’t focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea. Bad marketing. When it comes to writing websites or blogs, what is good for the search engines is often not good marketing.

Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers. This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website.

You have to achieve a balance between writing for people or writing for search engine robots. The balance will be subtly different for every business. You’ll probably have to keep experimenting. It all depends really on how important search engine traffic will be to your organisation. First a quick recap on the basic issue of search engine copy. Read the rest of this entry

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