I was a desperately struggling sales rep in 1997 and I drove to Peoria Illinois for a big “Success” event with speakers like Norman Schwarzkopf and Zig Ziglar. I first encountered Dan Kennedy there. Dan was the last speaker of the day and he talked about replacing cold-calling grunt work with cost-effective advertising and marketing.

Since I was spending most of every day pounding the phone, this news was oxygen to a drowning man. I was mesmerized. I found a credit card that still had some room on it and bought his Magnetic Marketing System.

It changed my life.

Fast forward one year: I’ve found a new job where they’ll actually let me use some of Dan’s ideas (the previous boss thought I’d bought swampland in Florida, and told me to get back to work) and the new marketing techniques were working. I was getting sales leads for my industrial hardware and software products from our website every day.

I was suddenly experiencing the LUXURY of “Marketing on Autopilot.” Which meant: Every morning when I came in the office, I had 4-12 hot, fresh sales leads that had come in via email, fax, or one of our reps or distributors or a magazine article we’d published.

Compared to making phone calls all day, this was a dream.

Now that I didn’t have to spend time prospecting, I was liberated to spend time consulting with my customers; creating marketing campaigns to get more customers; solving my customers’ problems.

I could cherry pick the best sales opportunities and focus on them.

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The phrase “make money while you sleep” has been twisted and abused by many a late night TV spot and biz-op sales letter. But it doesn’t matter, cuz there are a still lot of people in the world who really do make money while they sleep. The best way I know of to print money is to have a responsive, well-fed email list. If you have that, then when you need a cash flow surge, you can create one.

Have you ever thought to yourself….

“I know I should cultivate my e-mail list. It’d be really nice to take in a few extra thousand bucks this month so I could afford to buy that new backyard play set for Suzie. It might also be nice to pay off that line of credit. But I’m so busy and I don’t know where to start. I wish writing e-mails and autoresponders wasn’t so intimidating….”

We’ve all had these thoughts. And we’ve all wished that we could easily print a few extra bucks when needed. Last May I put on my first ever E-mail and Autoresponder seminar. This was a no holds barred, down and dirty, $4,000.00 per seat, super meaty seminar where I revealed all of my best kept email and autoresponder secrets andstrategies.

I even assigned a professional copywriter toevery attendee! The enthusiasm for this information was palpable. Andthere was not a single person who told me they’d heard that stuff before.

I realize that a lot of people couldn’t come that wanted to. Some for cost reasons, others because of time constraints. So today I’m offering you a “Reader’s Digest” version of that landmark seminar, in the form of a 10 page special report. This report is a collection of the core concepts and simple principles that de-mystify and super-charge your e-mail and autoresponder marketing (and your sales!) in 2009.

**In it you’ll get my autoresponder strategy broken down into simple, actionable steps.

**I’ll tell you about the one GIANT mistake most marketers make with their lists and how to avoid it.

**You’ll get three methods you can use today to increase the persuasiveness of your copy.

**You’ll discover what to focus on and how to invest your time… to ratchet up your sales and multiply your rofits. (There’s one trick that will save you time and make you lots more money. But it’s probably not what you think… it involves getting RID of lots of people!)

**Plus a myriad of other cool insights and tweaks that get you closer to your sales goals each month.

If you want to work smarter and not harder in 2009, and make headway while others fall behind, this is your ticket.

Dr. Glenn Livingston, who spoke at the seminar, said to me, “Crap, when I go home I’m going to have to change a bunch of things in my marketing funnels, this stuff is just incredible.” He hadn’t seen it before either.

How’s that for an endorsement?

Oh, by the way, this baby won’t set you back $4,000. This is *nowhere near* that expensive. But even if it did, it just might be worth it.

(Why?) Because your list is like a huge printing press that turns out dollar bills. The ink is on the rollers and all it needs is the right paper.

Well, my friend… here’s the paper.Let’s start printing. Click here to find out how… http://www.perrymarshall.com/invisible-streams/

To Your Success,

Perry Marshall

Perry is author of over 20 different products but is best known for his world renowned ebook -The Definitive Guide To Google Adwords. If you would like to check out All of Perrys Products Click Here

One of the most powerful questions I ever asked myself was: “What would happen if you thoroughly applied the 80/20 rule to the care and feeding of your email list?” Most people don’t do this AT ALL.

Here’s the breakdown:

-80% either don’t email their customers, or they don’t have an email list at all

-20% do have one and they do treat all their customers the same

-20% of the 20% (4%) have more than one email list, i.e. one for prospects and one for customers -20% of the 20% of the 20% (0.8% of all marketers) have several email lists and talk to each audience differently

-Only the top 20% of the top 0.8% (0.2%!) properly segment their lists and talk with their customers in exact proportion to their interest, with Autoresponders doing the work for them automatically.

When you have a maze in place that does this, WATCH OUT. When you know how to squeeze every drop of juice out of the email orange, you have the highest trust factor in your market.

I teamed up with Drew Bischof and Rod Brant and created a simple, low-cost, entry-level course for Autoresponder Mastery and it’s called Invisible Streams. It shows you in a very simple, straightforward, step-by-step manner how to segment your list and get maximum value from your customers.

I absolutely believe this is some of the most important material any marketer can have in their hands and for the first time I have assembled this into a course that anyone can afford to purchase and implement.

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obviously this series has been a basic overview of what has to take place when building a successful online business and your job is NOT over when your website goes live! It really is only the beginning and this part of running a business online is where you will spend most of your time. It is finally to the point where you need to start  sending customers to it, and the FASTEST way to do that is with a pay-per-click (PPC) advertising campaign. Now starting out this may not be for everyone and it is important that you thoroughly understand PPC before you dive in head first.”resources listed at the bottom of the article”

Pay per click advertising is simply the fastest way to drive traffic to any website or blog. And although it may seem like an easy task, if you don’t understand how to put together campaigns properly you can burn up a credit card limit in a hurry. SO my suggestion is to read anything you can on PPC.

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O.k! So you’ve been doing this Internet marketing thing for a while now, your marketing a product you created or you have signed onto an affiliate program and promoting someone else’s  product and Although you have been getting into some Google AdWords campaigns you just can’t seem get these customers to convert to paying customers.

Don’t despair, because there are many factors that could be affecting your ads and we’ll get into some of them here and see if that problem can dealt with and see if you can glean some insight and make some changes that will improve your results. Here’s an example of a three line ad and how to write it:

The headline. It’s so important to write a good compelling headline. I will assume you already know this. Now, try to use as many targeted keywords and search terms as you can. That means you have to do some keyword research on your topic before you start writing your ad. If you don’t use specific and well targeted keywords when writing your headline your ad is bound to fail. Read the rest of this entry