1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between commodity and experience.

2. Meaning: Getting ahead by slashing prices is cutting your own throat. You MUST take a lead from Starbucks and deliver an entire customer experience. Move UPSTREAM, not down.

3. Your marketing plan MUST include Google. Love ‘em, hate ‘em, Mother’s Milk or Big Brother, there is no avoiding this fact.

4. If your marketing plan ONLY includes Google, you’re an accident waiting to happen. You must invoke the Unlimited Traffic Technique and elevate your conversions to a level where you can compete on any level playing field. Once accept this reality, you liberate yourself from the mosh pit of misery and mediocrity.

5. If you have a successful affiliate business and it’s still standing, congratulations. You still  have time to move to higher ground. Time to move NOW.

6. After 3 days in Maui (one of the most intense learning experiences ever) one conclusion everyone reached at the end of day 3 was this: *Regardless of where you buy clicks, if you don’t have an Autoresponder sequence, you’re leaving 2/3rds of the money on the table.* Social Media is a freaking a waste of time compared to just TEN well-written emails. In my opinion if you don’t have AR’s in place you’re lucky to still be alive.

7. The principle of the Slight Edge says: If you’re just 5% better than everyone else you get 50% more of the spoils.

8. There is no such thing as One Single Ideal marketing message, anymore than there is One Single Ideal shrub in the jungle. What you need is  a toolbox of effective hooks that work with different kinds of people. That is the premise of the Swiss Army Knife.

9. Market Research is crucial. In 2004 you could afford to sling mud against the wall. Not in 2010. Ask your prospects the right 3 questions and sort the data right and your chances of success in a startup go from 5% to 50% overnight.

10. Most people now are on the defensive. They’ve shuttered their doors and windows and they’re trying to ride out the recession. That’s just slow motion suicide. Those who prevail have decided to be 21st century alchemists and every single day they’re trying to figure out how to deliver a more awesome customer experience.

11. Today’s Pay Per Click landscape is a repeat of high school. My 1984 marketing story: www.perrymarshall.com/1984

Article written by Perry Marshall. By far one of the most prolific marketers online. Perry Marshall-AKA- The Godfather of Google Adwords and Pay Per Click.  For 2010 Perry has brought to you the single most comprehensive Guide to success with your adwords campaigns I have ever seen. I purchased the original and it saved me untold 1000’s, and this program is just plain smokin. Check Out the 2010 Definitive Guide to Google Adwords! Or you can go to my Traffic page and read the write up. Do both.

In a virtual marketplace, search engine plays an imperative role in bringing success to online business since most of the searches for products and services are done through search engines. Therefore, we can easily make out how important it is to get a secure position in a search engine result listing page if one has to excel in online business.

Just making an appealing and content saturated website using soothing colors never seems profitable. Your site must undergo search engine optimization (SEO) process with the help of search engine optimizers to make it compatible enough to appear in an influential position in a search engine result page (SERP).

However, SEO is not a process of eating a ripe fruit but it involves process of showing a seed, watering the germinated plant constantly, letting it flower that converts to a fruit and ultimately eating a ripe fruit. Hence for any SEO strategies to show some result, it may take time varying from 2 or 3 months to a year or more. But, the people who are impatient to go ahead with SEO process and want instant online visibility and Web traffic to their website, they can opt for services like pay per click.

Pay per click gives a guaranteed listing of your website in SERP and it is a process of advertising your website in such a way where you are charged nothing for advertising but will be charged for each click made by the visitors. You are allowed to select the keywords and bid on it. Higher the bidding rate, greater will be the chances of appearing your website at the top of sponsor listing of SERP.

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