Welcome to part 2 of this article series and hope you are able to pull some information that maybe you didn’t know and even if you did i hope it refreshes your memory and gets one back to the basics.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business.

It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #2) Without Traffic- What’s the Point?

Part 1 of this series really got down and dirty about content. Content’s main focus is twofold- make your visitors happy and make search engines happy. This article is all about making you happy! Think of this as your starter guide to increasing traffic and building a profitable business.

Traffic can be summed up in 2 words- free and paid. I consider all PPC (pay-per-click), ezine advertising, offline advertising, and paid directory submissions a form of paying for your traffic.

I also consider any project that takes up your time to be paid advertising. After all in the business world time is money. Paid advertising is not bad. It just means that you are paying to receive traffic.

Free traffic is harder to attract, but it costs you absolutely no money. Almost all free traffic is the result of surfers finding your site on the search engines. We talked about using content as your ultimate search engine ranking booster in the last article.

Here are several ways to increase traffic. Some are paid advertising options and others are totally free.

- Write articles and submit them to several niche websites. Manually submitting articles to many websites can take a long time. I use a submission service to do all my hard work. Contact me for more info.

- Post in forums. Many forums will not allow you to market your product or services. That’s totally understandable. What I recommend doing is finding a really great forum that you can participant in.

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I was speaking at a seminar Friday & a guy came up to me. He said, “I’ve been following you for a long long time, love your stuff. Can I ask you some questions about Google?”

Sure thing. First Question:

“Google just sent me this letter, offering to have their staff help me optimize my account. Should I do it?”

First Answer:

“ABSOLUTELY POSITIVELY NEVER UNDER ANY CIRCUMSTANCES LET GOOGLE EMPLOYEES ‘OPTIMIZE’ YOUR ACCOUNT. An angry mob of gangbangers in your front yard with 134 cans of spray paint would do less damage than a Google staff member “improving” your $5,000 AdWords campaign.”

He explains how he manages campaigns for a bunch of different local businesses. I assume he’s familiar with all the basic stuff I teach…

Second Question:

“My customers’ campaigns are all local and they get tiny trickles of traffic so it really doesn’t make sense for me to test ads since it would take me months to get a result.”

Second Answer:

“It ALWAYS makes sense to test your ads. If it takes 3 months to get an answer it’s way better than never asking the question in the first place.”

I’m beginning to realize he’s never read my Definitive Guide. Or if he has, he hasn’t *really* read it. I’m reminded there are LOTS of people like this.

So he signs up for Renaissance Club which gets him a Definitive Guide and gains him access to my breakout Q&A session. In that session he opens up his account.

Dang, there’s all kinds of things he’s doing wrong…

-Every single keyword is broad match

-No split testing

-Ugly display URL’s are murdering his Click Thru Rate

-Bad copy in his ads

And that’s just the tip of the iceberg. Poor guy, he’s paying TONS of stupidity tax to Google.

If he read through my Definitive Guide and took some basic notes, he would 3X his performance with 2 hours of edits. That’s $1,000 per hour work if there ever was such a thing.

I certainly hope he does make those changes & I’m sure he will.

Meanwhile I’ve got a question for you:

How much stupidity tax are YOU paying Google??? Does it feel like they’ve got a needle in your veins and they’re sucking all the blood they want?

Are you feeling woozy yet?

Google LOVES it when you pay stupidity tax. More free lunches in Larry & Sergey’s 5-Star-Chef Cafeteria, thank you very much. Plus you can’t find Google’s phone number and they answer your emails with mindless reps in India who paste canned replies. So if your campaigns crash and burn or get shut down, you never get a straight answer as to why.

(Sad as that is, the day Google’s customer service improves is the day I sell off my Google stock. When you’re #1 in the world you can treat people like cattle and get away with it.)

Google’s job is to THIN THE HERD. My job is to FATTEN THE HERD. (My herd.)

Google will NOT help you squeeze the most juice out of the orange. It’s not their job.

Their job is to squeeze the most juice out of YOU.

Sorry the most appropriate analogies here are agriculture and farm animals. Fact is, either Google is the farm animal or you are. And in the end, you’re the one who decides who’s getting milked.

So allow me to throw down a 2 hour challenge:

–> Regardless of your level of AdWords proficiency, open your Google account, page through the 2010 Definitive Guide to Google AdWords and start implementing. Make it your exclusive focus for 2 hours.

–> If your investment doesn’t return to you in 1-2 weeks through cost savings or increased sales, let us know and we’ll give you a full and courteous refund.

Get the 2010 Definitive Guide here:

Adwords and running highly profitable campaigns truly doesn’t have to hurt. Let Perry show you how he does it. He is the Godfather of google adwords and has been for many years. He is the one individual that all the guru’s go to for all things adwords. When done properly adwords can double or triple your present income.

Granted Google has certainly angered some people with rule changes and algorithm changes. But in the end they are still the biggest game in town. When you truly know how to drop the cost per click and really make Google work for you, your traffic is as instant as a 15 minute wait.

There is no doubt for all of us, the biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it, every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for nothing.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub-niches.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme. Competition is fierce and when it comes to Google’s Adwords program you had better know exactly what you are doing.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

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In a virtual marketplace, search engine plays an imperative role in bringing success to online business since most of the searches for products and services are done through search engines. Therefore, we can easily make out how important it is to get a secure position in a search engine result listing page if one has to excel in online business.

Just making an appealing and content saturated website using soothing colors never seems profitable. Your site must undergo search engine optimization (SEO) process with the help of search engine optimizers to make it compatible enough to appear in an influential position in a search engine result page (SERP).

However, SEO is not a process of eating a ripe fruit but it involves process of showing a seed, watering the germinated plant constantly, letting it flower that converts to a fruit and ultimately eating a ripe fruit. Hence for any SEO strategies to show some result, it may take time varying from 2 or 3 months to a year or more. But, the people who are impatient to go ahead with SEO process and want instant online visibility and Web traffic to their website, they can opt for services like pay per click.

Pay per click gives a guaranteed listing of your website in SERP and it is a process of advertising your website in such a way where you are charged nothing for advertising but will be charged for each click made by the visitors. You are allowed to select the keywords and bid on it. Higher the bidding rate, greater will be the chances of appearing your website at the top of sponsor listing of SERP.

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There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how the big hit sites drive traffic to their sites? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

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