Hold a Brainstorming Session. Write down everything you can think of that interest you or something from your past that you have knowledge in. It could be a past job you had or my favorite is a hobby of some kind that gets your blood flowing.

To start out, have a brainstorming session with yourself.  Have a brainstorming session with your significant other.  Have a brainstorming session with another marketer.  Do whatever you can to get those creative juices to start flowing.

When doing your brainstorming, you want to focus on your goal.  Remember that the ultimate goal is to produce a product.  The interim goal, though, is to find a hungry market that is willing to part with some money to obtain the information that you are selling.

Don’t limit yourself to any specific topic at this point.  Anything can be a product!  Not everything might justify a nice price tag, but everything can be a product.

What? You don’t know how to brainstorm?  It’s easy really.  Just throw out ideas.  This early in the game, there are no bad ideas or good ideas – there are only ideas.  Break each idea apart – combine a few together – follow one idea to another.  This is what brainstorming is all about!

Now, it can be much harder to do when you are trying to create a product that you don’t know much about.  Then, topics are a bit harder to come by.  Otherwise, look around you.  Try thinking of everything and anything as a potential product.

One piece of software you can use to help you brainstorm is called the Complete Brainstorm Lab.  You’ll find it at:  http://www.InstantEzineContent.com .

If you just glanced across your room and you see a telephone, perhaps you could find a way to turn that into an info product.  Let’s brainstorm it.  You could have an ebook about using the telephone to profit.  You could have a software product that helps you use the telephone to profit.  One way to do this easily is start thinking in terms of “How To”.  When you look at something, think of all of the “How tos” that could go with it.  You’d be amazed at the “gazillions” of products that you can come up with!

One of the ways I use that I have found extremely useful is to go to ezinearticles.com and look thru their directory listings and see what people are writing about. Here’s the thing. If people are writing about a specific subject then they are probably making money in that given niche.

One mantra I have continued to follow through out my online journey is find something you are passionate about or have a high degree of interest in. There are a couple of reasons for this. First and foremost it makes it much easier to sit at your computer every day and write content about it and it makes your processes much much easier and it actually drives the enjoyment factor up.

That’s not to say you won’t do well with niches you have less interest in, it simply means you know something going in and another way I come up with ideas is to to either a local bookstore where they have a huge selection of magazines and it becomes a never ending flow of possibilities.

If they are producing content in a magazine that is your instant hungry market. By reading periodicals, you can also come up with ideas and marjets you simply could have never thought of as well as many sub-niches by looking through the classified ads.

A freebie for you today by one of the greats- Marlon Sanders Online Marketing Ebook .

Two others for creating your own product are Marlons Info Product Dashboard that shows you how to point and click your way to your first ebook. One of my all time favorites is Create Your Own Products In A Flash

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To create your own product, you must first start with a topic. This should be the fun part of product creation. How do you choose a topic? That’s easy! First find a hungry group of buyers and then find a topic that either solves a problem they have or benefits them in some way.

Many info product creators will just start creating a product on a given topic, and then, when the product is finished, they will look for buyers. Well, I’m here to tell you that this is the wrong way of approaching info product creation.

Wouldn’t you be better off if you created a product specifically for an information hungry audience? Even better, create a product for an audience hungry for

information who has money! That way, you would know that the buyers existed, even before you put all that time into creating your info product.

If you approach the creation of your info product using this method, you will GREATLY enhance the success of your product! By “success” I mean two things: the profitability of your product as well as the name

recognition of you as the creator.

Let look at two examples:

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Today, I expose a suicidal tendency that many marketers exhibit; why that tendency skyrockets during a recession; and an outright cure for it.

The suicidal tendency is: Doing the same thing everyone else is doing in your market, believing that persistence and determination alone will cause you to prevail – and bleeding red ink until you have no choice but to stop.

This runs RAMPANT in an economic downturn, when people are so open to business opportunities and “turn key” marketing systems and plans, and so sick and tired of the constant media vomit, that they eagerly jump in. Their desire to believe and hope is so great, they don’t realize they’re missing the most essential ingredient in all of marketing:

*A USP, a Unique Selling Proposition.*

If someone hands you a turn-key business, one where “anybody can do it!”, the very fact that “anybody can do it” means you lack a USP.

For most businesses, the failure rate is 90%. For “anybody can do it” businesses, the failure rate is 99.9%.

Ah, the irony.

The lack of a USP for the individual business owner is why.

Here’s the cure to that:

-Adding a unique twist… something special of your own that nobody else adds. You didn’t have a USP, now you do.

-You niche that uniqueness to a very specific “nano-niche”.

If you’re selling soap, you recognize that being the king of “soap” on the Internet is a nearly impossible task. At least in the short term.

So you appoint yourself the king of “Lemon Scented Hand Soap” instead.

Nobody else has really claimed that hill as their own. It’s poorly guarded. You can storm the barricades and win.

And you build out your empire from there.

Now in Google AdWords, the trick is finding those “nano-niche” keywords. Those cracks in the sidewalk where you can buy traffic at an affordable price, where nobody is projecting a powerful USP.

The best tool I know of for locating those keywords and niches is AdWord Accelerator. It’s is truly the “nano-niche” tool of the 21st century. Especially if you’re in highly competitive markets (as an affiliate, for example), it’s essential.

I invite you to watch the videos at http://www.AdwordsAcceleration.com and see for yourself. Use Stephen Juth’s x-ray tool to find a nano-niche you can dominate, build a USP and a unique business within that niche, and you’ll have an edge few others have.

Article By: Perry Marshall

Perry Marshall is considered the Godfather of Google Adwords and considered by all the go guy for anything Adwords. If You are considering making Adwords part of your marketing strategy let Perry take the fear out using Pay-Per-Click. Learn how to uncover the low hanging fruit that produces very low pay per clicks. The Definitive Guide to Google Adwords is used by everyone I know, and this course pays for itself on your very first Adwords campaign.

To see all of Perrys products CLICK HERE!

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Any one of the seven website copywriting secrets I’m about to reveal can increase your conversion rate by itself. But use ALL of them together and you’ll create an unstoppable online salesperson that will sell your product or service 24/7!

1. Write to a Targeted Audience

Know EXACTLY who your niche market is. Then target your sales copy to precisely what they’re looking for.

You can learn about your site visitors by looking at your server logs.

* What’s your most popular page?
* Where do visitors stay for the longest time?
* Where do people most often click away?
* When do most people visit?
Also consider the questions or comments you get from customers after a sale.

Armed with hard information, you can write sales letter and website copy that addresses their specific needs. And you can answer any questions or objections they might have, just the way a sales rep would in person.

2. Create an attention-grabbing headline

A winning sales letter headline gets straight to the point and promises an answer to the problem your visitor is trying to solve.

Here’s an example of a sales-winning online sales letter headline:

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As a ’super affiliate’, I set stiff criteria for how and when I choose to promote products, especially products available within the Internet and affiliate marketing niche.

First, I rarely participate in the ‘big’ product launches anymore, as many of those products (and their producers) have gone the way of the dodo bird.

Stephen Ducharme is only one example.

Do a search for his name today and in the top results are an article by Damon Zaharides titled “Stephen Ducharme Belly Flop” and a thread in Michael Green’s HowToCorp forum “Screw Stephen Ducharme Over”.

People were that mad at him for selling them a pack o’ lies.

Marketers who promoted his product had to do some serious back-pedaling to regain their subscribers’ trust.

However, breaking a trust is like breaking a porcelain container. You can glue it back together, but the cracks will always show and it may never again hold water.

Do you want to lose subscribers or your reputation as an honest broker?

I thought not.

To protect your reputation, and more importantly, do right by your customers, here are my top 6 criteria for choosing products to promote.

1. Reputable Merchant. If Yanik Silver or Anik Singal tells me that they have a new product available, I know my customers will be properly treated and respected. These merchants have built their reputations based on quality products and excellent customer service, i.e. sound business principles. Likewise, there are merchants within your niche with whom you have worked that can be trusted without question. If you do not know a merchant, research their reputation online. Review and test their sites for attractiveness, usability and customer service responsiveness. If you have any doubts regarding their reputation, do not promote the product.

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