In Amazing Formula, part of the formula and really the beginning point is selecting your “Hungry Target Market” or HTM. Now, what I’ve found is that most people never get their HTM. So all those other fancy books, courses and programs they buy don’t do ‘em much good.

First of all — EVERYONE else who teaches how to find target markets makes a serious MISTAKE — they show you how to find target markets based on SEARCHES not on buyers. But searchers aren’t necessarily buyers. I’ll show you how to base your choice on the ONLY data that counts — MONEY SPENT. Now, there are even more mistakes…

Do you make any of THESE mistakes in choosing your target market?

* You aren’t sure how to know if the target market you’re focusing on is a good one that can support your business.

* You have selected a target market that does NOT buy big ticket back end products.

* You have no way of knowing if your target market buys big ticket back end products.

* You have no numbers on your target market — you don’t know how many products they’ve bought before at what price. You don’t know the mix of males vs. females.

* You don’t know the approximate numbers of NEW customers coming into your target market each month.

* You don’t know what else your target market buys, the price points and WHO they buy it from.

How would you like to get the answers to those and other questions?

I’m running a new promotion called:

“Target markets on sale for a penny each.”

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Subtitle: “Dude, you ain’t gotta do it all yourself!” This cheat sheet gives my best tips and resources for putting your business on auto pilot. MYTH: You can’t live the Internet lifestyle without a big office, lots of employees and so forth.

TRUTH: I’ve been doing it since 1997 and before. I have a small office now and don’t use 80% of the space I have. But for many years I worked 100% out of my home office.

1. Get something working

You can’t autopilot what doesn’t work. You can only autopilot working things.

2. If it isn’t working yet, then find people who have it working, ge their procedures and do them.

You CAN use virtual assistants to do this for you. Would you pay $2.22 per hour for someone who has an engineering degree (thus, they are obviously smart) and can type 70 words per minute?

Here is what she has to say about your job post for transcription help: “I’m very much interested in your job opening to transcribe 10 hours of video. I have excellent verbal and writing skills and I spell accurately with good grammar construction.

“I would be able to give you an estimate of how long I can  do an hour of the 10 videos once I hear it, even just the first part. Being honest with my employers and being able to deliver on my promised time is very important to me so I would not like to commit on a time frame unless I can really deliver it. I can format the report and edit it in a readable way and I can specify if it’s a man or woman speaking.

“I type 70wpm and I am familiar with all Ms applications and the internet. I am new … but I am hoping to make a good reputation here.”Thank you and hoping for your favorable response.”

Example: I have 200 autoresponders in Aweber. In 5 hours one of my virtual assistants went through all 200, entered them in a spreadsheet and recorded in depth details about how each one was set up, what confirmation subject line were using, automation rules and so forth.

This past week, I gave my Ateamers my 10-step procedure for how I got this person in written form. I don’t have time to cover it here since it’s a whole article by
itself.
Here’s the BEST part: There was no debate about why I wanted this done, should it be done, how was the best way to get it done, why did I want it done, how hard it was going to be to get it done, what an unreasonable person I was for wanting such a detailed task done, why my desire to have it done fast was wrong.

It just got DONE! And it got done overnight. Can you see the beauty in that?

3. Read the “4 Hour Work Week”

Just read it. Seriously. Buy a used copy off Amazon or at your used bookstore.

Why?

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Marlon Sanders has been doing this business full time since 1998 and before. I think that date goes back to 1996. It’s a LONG time back to remember. I know that. And for the vast majority of that time, I’ve pretty much lived what’s called “The 4 Hour Work Week.”

Actually, I joke that I read the book and like it…until I realized that if I did what it said I’d have to work 3 more hours a week….

HA!

I’ve been more on like the 30 min. a day work week for years. Now, that is NOT hype. Let me tell you the 7 secrets of doing  it. But first, here is my “big commercial.” Here it comes…. If you want work discover how to make cash like clockwork, go to: Cash Like Clockwork

Now, those secrets:

Secret 1: You’ve gotta have leads that come in daily.

That means traffic to your web site. And it means that you get ‘em on your email list.

Even as I speak, I’m revamping our list getters on my web sites and running split tests to see what works best. But let me tell you something right here:

MYTH on squeeze pages — everyone teaches (including me) that you must have your action button above the fold of the computer screen on squeeze pages, so people don’t have to scroll down.

NOT TRUE.

I have a friend who gets 65%+ subscribe rate without that.

It’s ALL about the offer you make.

Secret 2: Once you get people on your email list, you gotta send out emails on auto pilot. That means you need an autoresponder. I recommend: http://www.automateyourwebsite.com You can try out the freebie TRIAL there.

Now, I’m using Aweber because I built a lot of my list a LONG  time ago and it’s a huge ordeal to change. But lots of  businesses have been built on automateyourwebite.com. This is a tested, proven system.

All new subscribers should get a series of emails from you that are your best product promotions. And add in valuable content also.

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They call him “the world’s greatest pick up artist.” He’s wearing this crazy, tall, funky top hat like a magician. He has odd jewelry on. And he’s teaching guys how to “pick up women.”It’s a show on in the U.S. Where the man named “Mystery” takes a group of dateless, desperate guys and teaches them how to meet women.

It’s fascinating in that he has his own world and own set of terminology. Things like DHV’s, which stands for “Demonstration of Higher Value.” Then there are OIO’s, which are indicators of interest and IOD’s, indicators of disinterest.And the lingo goes on. You can see video of him on VH1.com. Just search for “pick up artist.”

What’s totally and completely bizarre to me is how much of what he says applies to Internet marketing. I’m going to zero in on one of those things – demonstrations of higher value. Let’s start with “the pickup artist” TV show to begin with. It probably wouldn’t exist unless a book called “The Game” hit bookstores big time and demonstrated the value of the concept. Mystery was the featured character in the book. And that likely had a major impact on him being the featured character in the TV show.

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I have received a couple of emails over the past few days asking me why I am offering up so much from Marlon and the others that I back 150%. It is pretty simple, these people are my online internet marketing heroes and they have aided me in being a very successful internet marketer myself. Their insights are always of value, and I want you to have the information that I have learned and these people share with me.

Today’s Part 1:  “Some Wicked Thoughts On Creating Perceived Value For Your Products or Yourself. If This Article Doesn’t Help You Sell, Maybe It’ll Help Your Social Life!”

I like to keep things simple.

I think anyone can create complexity. You know, take something simple and make it complex, so people will will deify your knowledge.

I think it’s quite another thing to sort through complexity and find the inherent simplicity. I’ve always felt all the great ideas were simple ones.

Alexander the Great conquered the world based on the short sword idea, a simple weapon. I could go on and on. So let’s get back to basics and the inherence simplicity of this business. Here are the important things:

1. Targeting a group of people with common wants or needs.

2. Finding out what they perceive as valuable.

3. Offering that to them with a sales process that gets them to buy.

Step one is where most people falter traditionally. But what I’ve noticed more and more is that step two is a problem. People sell their product, service or information too cheaply.

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