Trying To Write Compelling Salescopy? Play To Your readers’ Emotions… The Internet Marketing Center Team
If you’ve been a subscriber to Marketing Tips Report for any length of time, you’ve probably heard us talk a LOT about the importance of benefits in salescopy. Benefits show — in detail — how your product will solve your customers’ problems, improve their lives, save them money, and so on.
In a nutshell, benefits answer the BIGGEST question on readers’ minds: “What’s in it for me?”
But how do you know which benefits to focus on? What are people searching for when they type words into a search engine and end up on your sales page? More importantly, why are they searching?
(Hint: it’s not because they like to spend money on random sites on the Internet!)
The answer to “why” is the secret ingredient that lies at the heart of EVERY successful salesletter: emotional appeal.
People don’t buy things for rational reasons. They buy for emotional ones. They want to feel good… hopeful… satisfied… proud… relaxed… acknowledged… secure…
… you get the picture.
If you can identify the underlying emotional needs your product or service satisfies, you can write copy that identifies with your reader in a very intimate way. In a way that says YOU understand them. That you’ve been there yourself. And that you’ve found a solution to the very problem their emotions are driving them to solve.
That’s powerful stuff.
So how can you write emotionally-charged salescopy that connects to your reader? Start by looking at the problem your product solves. What’s the underlying emotion it addresses?
