Is a Thief Inside Your Head Stealing Your Money?

I have another niche market I participate in and hope to sell products in. This niche market involves a sizable learning curve. I see people come and go in it all the time.

And from my own experiences and those I observe, there is ONE THING that keeps people from making progress. And that thing is self doubt.

1. You may doubt you have the ability to succeed in this business

You know, we all have self doubts. In learning the new skills I’m tell you about, I know I personally have had self doubt.“Is this something I can do? Is this a skill I can master? Am I TOO OLD?”

Yet,the conclusion I come back to over and over is that success in ANY endeavor is the result of behaviors. Change the behaviors and get the result.

Wherever you are, I’ve been there. I know what it is to doubt yourself or your ability. To not be sure if you have what it takes. To try and have your successes far outweighed by things that didn’t work.

It’s easy to get discouraged. To stop. To quit. To think thatthis is the end of the road for you. In this new arena and skill set area I’m working in, I’ve experienced all those feelings and emotions and more.

2. You may doubt your progress

It’s so easy to look at a few successes against more failures and think,“I’m not making progress.” I think this is the hardest thing. You have to tie a knot on your mental rope and hang on. Because the truth is, things almost always don’t work before they DO work.

You have to really tune up your focus on any successes you DO have. And notice the small successes. So maybe you don’t have a ton of sales yet. But you DO have people subscribing. Or you DO have some sales coming in regularly. Or you DO have your blog up and you ARE getting visitors now from Google.

You have to exaggerate mentally the successes you DO have because those are what show you that you ARE making progress and ARE on the right track.

3. Others will rain on your parade

So you finally get to the point where things ARE starting to work. All of a sudden in a forum or someplace, someone RAINS on your parade.They criticize your model, your idea or your efforts.

Maybe they tell you you are pipe dreaming. Or chasing rainbows. And you let it get to you mentally, spiritually or psychically.

I don’t know why this happens. Some people just aren’t very tuned in. You have to believe in yourself and what you’re doing more than anyone else. I don’t know why it’s that way. But it is.

4. You may have a set back

Man, this one is a challenge. You’re going along. You’re making progress. You’ve got some traffic. You’re getting subscribers. Sales are coming in.

Then you have a set back. Something happens in your life, your family, or some area that holds you back or slows you down.

For me last year it was a quadruple hernia. Not exactly what I had in mind for my year. But you move forward. That’s all you can do.

5. You may think or feel that finally you’ve reached a point where “it isn’t working.”

Anytime you’re acquiring a complex set of skills, that can happen. It’s a signal to do some things different. To up your Game. To tweak what you’re doing and how.

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Solutions for You

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3 Ways To Get Extra Sales Before Christmas

Internet marketers often complain about “slow sales” during the holidays. With many people concentrating most of their spending on Christmas gifts and travel, selling digital goods generally takes a backseat.

I haven’t seen a single “top ten gifts for Christmas” list that included a “how to make money as an affiliate” infoproduct. After all, it’s hard to gift wrap an ebook and put it under the tree.

Many internet marketers simply take the month of December off and enjoy the profit they’ve made throughout the year. That’s good news for you and I.

It leaves a lot of extra money for IMers who want to implement some age-old Christmas retail practices. If you want to get some extra sales before Christmas, here are three ways to do it…

1. Offer a discount coupon.

CASE STUDY: My wife received a coupon a few days ago from one of her favorite stores, a hobby shop. She loves this hobby shop, but it’s not usually a place that she shops at Christmas. But this coupon offered 40% off any one item. Coupled with sales and clearance discounts, that could mean a great bargain. Effective use of a coupon. It brings in people who might normally shop during this time of year.

How many retailers have you seen offering coupons? Many, many, many. Why? Because they work! Pure and simple. They work.

Three principles that will really drive up the usage of coupons to increase sales…

Principle #1: The deeper the discount, the greater the interest.

Ten percent (10%) discount is better than none, to be sure. But if you want to really get people to take notice, bump it up to 50% or more.

Principle #2: The broader the discount, the greater the interest.

Offering a deep discount on “select items” is good. But, the best usage of coupons is to make it a “blanket” coupon. In other words, customers can use it on ANYTHING you offer.

Principle #3: The timelier the discount, the greater the interest.

When you couple a great discount coupon with a TIME DEADLINE, you’ve got a winner. “This coupon only good from 5AM-11AM on December 12th”. Guaranteed boost in sales that morning.

*** The Digital Version ***

With so many shopping carts offering the ability to use coupon codes, with the ability to let people send you Paypal payments and with the ease in which you can temporarily lower prices in Clickbank and other order processors, it’s extremely easy to put this into practice if you’re selling digital goods.

(NOTE: If you’re an affiliate marketer, talk with the owner of the products and services that you are promoting and arrange for a discount for your own contacts.)

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Today’s the day, you know.   The day the magic bullet ends. I’m not here to sugar coat things. To candy coat this business and sell you sandcastles, dreams and illusions of an easy life that doesn’t exist.

Here’s the truth:

The money is in producing and promoting products, NOT in consuming “how to” info products. Having said that, last year I spent $37,500 consuming ebooks, courses, teleseminars and so forth on marketing.

In other words, I AM a consumer.

But dominantly, I’m a producer and a promoter of products. My job in life is to come up with new products that create value for my customers and to promote them to the best of my ability within the time and money constraints I decide on.

“Marlon, I have SPENT a small fortune.  I have BEEN in coaching programs. I have BOUGHT the course.  How come I’m NOT making any dough?”

Answer:  You’re consuming.  But are you PRODUCING and PROMOTING? And are you doing it more than ONCE?  Are you out there playing
the Game every day?

Let me explain…

The problem I see a lot of people have is they consume, consume, consume. But NEVER cross the bridge to creating, producing and promoting.

Fundamentally, you ARE a creator. It’s a law of life. You don’t get money from others until you create or possess some sort of value they want and are willing to exchange for.

The thing that STOPS a lot of people from becoming a producer and a promoter is FEAR of getting it WRONG!  You want it all to be perfect, to be right, to NOT make mistakes.

Well, you can throw that out the door right now.

No matter how many courses you buy, you WILL make mistakes, you WILL waste time, you WILL waste money.  Then why do I buy info products?  Because I hate learning curves.

I hate figuring things out the hard way. I like doing it the easy way.

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I AM what you call an old school marketer. Not old…. old school.  I got started in this business back in 1978 when I read Ben Suarez book “SuperBiz ™in 1978 and also H.K. Simon’s “Out of the Rat Race and into the chips.”

A lot of folks today don’t know about old school marketing nor what it stands for.  George Haylings made bank the old school way back in the days of the great depression.

If it worked back then, it’ll sure work in today’s less chaotic times.

I’m writing this because a lot of foks have gotten lost somewhere along the way. They got distracted by bright and shiny objects and forget the simplicity of this business….

…..maybe you’re one of ‘em.

If you’ve been in this business longer than 6 months and have been buying courses and training and you haven’t made your first $100 in sales, you may have lost your way.

If you’ve been in this business longer than a year and haven’t sold at least $5,000 or $10,000, then you might have forgotten what it means to be old school.

If you’re an old pro or veteran but somehow have lost your way, you might have gotten sidetracked and forgotten the bare simplicity of this business.

I want to talk about what it means to be “old school.”

1.  Old school means you produce products.

Now, there’s nothing wrong with promoting affiliate products. It’s true a lot of newbies get started that way. You can build a list and start sending out emails selling affiliate products.

But the best way to build your list is with your own product. And you can have one of those in 3 hours if you know what you’re doing.

2.  Old school means you promote what you produce.

Think of it like breathing.

You do it every day. It’s your essence.

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This is one of the biggest problems for online newbies that can and will create absolute failure online. We are guilty of it from time to time. Whether it hits us when we are just beginning or whether it hits us when starting a new project, you must plan and see the path and pull in the big picture in order to make a business online successful.

My friend Dave is a complete and total “newbie” and a few months ago he spent the day with me at an Internet marketing event. It was kind of fun watching a new guy try to absorb it all.

By the end of the day he’s heard about Google ads, lead generation, follow up marketing, autoresponders, Digg, Squidoo, Facebook, Twitter,  Search Engine Optimization, list segmentation, video, viral marketing, and a whole bunch of stuff about Ebay.

He’s also been offered no less than six different product packages and coaching programs from four different people. Totally bewildering for him. Honestly I felt just a little sorry for the guy. He’s not even quite sure what business he wants to be in yet.

THAT is a hideous place to be.

But there’s an even worse problem than that:

Being like most of my customers – on 17 different email lists – each one trying to tell you what you “ought to do” right now.

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