Many people immediately think of ebooks when they hear the words “information product”, but there’s so much more you can do with your information products that will make your products more useful to your customers AND will help you make more money.

Why Your Customer Benefits from Different Information Formats:

People learn and like to consume information in different ways. Many people do like to read and printed reports or ebooks will do the trick for them. Others like to listen to information. They may want to download audios to their mp3 players, burn them to CDs so they can listen in the car or listen on their computer while they attend to other tasks. Some people may prefer to watch and you may even want to include video in your information products.

Why YOU Benefit from Different Information Formats:

When you offer different formats, you can increase the perceived value of your products. A product that is just a downloadable PDF may not be seen as valuable as a product that offers an ebook, audio recording and transcripts. This means, you can charge more for your information product…increasing your bottom line.

You can also reach more customers with your multi-media information product. Some people won’t buy ebooks because they’d prefer to listen. Others may have slow Internet connections and can’t easily download mp3s, so they would rather have typed information they can read. There are so many reasons why customers prefer different formats and it’s easy to provide those formats…so why not go the extra mile.

Keep in mind accessibility. People with visual impairments may find it easier to listen to your audio and those with hearing impairments wouldn’t be able to listen to your audio. Don’t limit their options.

And Don’t Just Limit Yourself to One Product:

It’s tough to make a great living off just one information product and if you make a great product, your customers are going to want more. So, when you’re creating your first information product, make a plan for additional ebooks. These can give more in-depth information on certain topics, could contain more advanced techniques or anything that your target customer would be interested in.

Alternatively, if you can’t develop your own line of products immediately, ensure that you have some backend sales lined up and recommend further products through affiliate links. Always make the most of your marketing efforts!

Today’s resources for creating your own info products. Info Product Dashboard by Marlon Sanders is as easy as point and click and Jimmy D. Browns-Small Report Fortunes is about starting out with 10 to 20 page reports. Both products have served me extremely well.

How do you choose the products you buy? Do you simply accept as gospel truth all the good things a merchant says about their own product? Or, do you ask your friends’ opinions and look for independent product reviews before opening your wallet?

If you’re a savvy consumer (which of course you are), then you put more stock in your friends’ opinions and independent product reviews.

As affiliate marketers, we become much more successful when we approach our site visitors as friends and take the attitude that they too are savvy consumers.

From that standpoint, an affiliate’s real work is to pre-sell our merchant partners’ products by writing fair and balanced reviews, also known as endorsement letters.

Sure, writing a review for each product takes a little time and effort, but it’s an activity that sets the super affiliates apart from their less-super counterparts in terms of rewards… read ‘income’.

Product reviews can be either stand-alone or comparative. The first type focuses on a single product, while the second is an evaluation of similar items that allows readers to choose which product best suits them.

Before you begin to write a product review, you’ll need to evaluate the product. (Nothing like stating the obvious, eh?)

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The key to creating information products that sell even in overcrowded, highly-competitive markets! Jimmy is a task master at pumping out short reports loaded with enough meat in the content to please any customer. Jimmy is also the author of many ebooks related to generating traffic and teaches you also how to cultivate the list of subscribers once you have them.

I want you to add a new word to your business vocabulary -

The word is “specialization”.

A new age has dawned in information marketing. And it’s the age of “specialization”.

Before I explain how this will help you create information products that sell like crazy, let me give you a very brief history lesson.

(I promise, this won’t hurt a bit.

Information products online have evolved since I logged onto the Internet back in 1999…

1) THE SIMPLE AGE.

Times were simple back when I first came online. And so were the information products. Way back when, information products weren’t readily available online like they are today. If you could find ANY information on the topic you were interested in, you grabbed it.

2) THE SYSTEMATIC AGE.

As more and more people learned how to create and market information products online, a new era emerged: the “systematic” era. This was a time when huge information products were created with hundreds of pages. The idea was to create comprehensive courses on a particular topic.

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Subtitle: Today I go “old school” and tell you straight up how to line your pockets with bills and stack those nice smellin’ green ones in your bank account.

By Marlon Sanders

Out Of The Rat Race and Into The Chips

So you’re getting lots of emails I bet.

And not that I’m psychic or anything but I’m pretty sure they all have a common theme…”Buy something from XYZ person.”

And there are probably screen caps with dollar amounts that make your eyes pop out and your emotions soar to Saturn just anticipating buying that mansion the new Jag and a hot tub the size of a swimming pool.

Let’s apply some logic here to see how we CAN get you in the chips and out of the rat race.

Some of you NEWBIES who aren’t used to my style or ezine, let me explain. I sometimes write colloquially on purpose. I feel it gets a point across.

This issue is written deliberately with very casual language and spelling BECAUSE I have a VERY simple message than I’m really passionate about. If you want more detailed info, see the “cheat sheets” on my blog at: http://www.marlonsnews.com

Many years ago I was in your shoes. I was buying all the information products and books I could find. Of course, at the time, that wasn’t many because the Internet didn’t exist.

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It’s all under your control.  If you sell information products and want to make more money with them, there’s good news,It’s all under your control. That’s right, you can make more money with your information products simply by doing something that you have the power to do.

It’s not dependent upon anyone else. It’s up to you. Let me explain … While there are a lot of different aspects of selling information products, there are really only two ways to make more money with them …  Sell More-Refund Less.

Really, it’s pretty much that simple. In order to make more money with information products you need to either SELL MORE or REFUND LESS. Or, better still, do BOTH.

Now, in the many years I’ve been selling information products, I’ve found there are three powerful tools that will help you do just that. You can use these three tools to SELL MORE by using them on your classified ads, solo mailings, sales letters, autoresponder messages and virtually any sales tool.

You can also use these three tools to REFUND LESS by applying them to the information products you create. Care to find out what they are? Read on …

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