Hello, Marlon here. I’ve been in this business of marketing online since before the world wide web existed. How? Because I was marketing on AOL and Compuserve. I’ve been full-time so many years I don’t remember NOT doing this for a living. So you might say I know a few things about how to build a business that will be here tomorrow and next month and next year and five years from now.

Let’s talk about how you can build one step at a time from  scratch.

1. Learn to acquire new customers

This is the heart and soul of your business. It’s your engine. If you learn to do this, you have a business that runs. If you don’t, you fail. Getting new customers requires several things:

a. Figuring how WHERE to find ‘em. If you can’t target them, you can’t get ‘em on your list.

b. Figuring out WHAT they’ll respond to If you’ve “tried” squeeze pages but they didn’t work for you, it’s because you never figured out what they’ll respond to.

c. Making irresistible offers. This involves figuring out their hot buttons and pushing them hard!

So the other day I visited the blog of a customer just out of curiosity. This person is still in the process of “getting it.” She’s getting closer but isn’t there yet. I looked at her blog and honest-to-goodness, I had NO IDEA of who she was targeting with her blog. You don’t write a blog or any communication just to blab. You target.

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Are you one of those folks who has been wondering if writing and creating your own information products is worth the time and effort that everyone speaks of ? Are you wondering if what some say has actually happened, and  the market place is flooded and saturated?

Well I am here to tell that information marketing and writing ebooks and short reports is alive and well. I personally don’t see it ever becoming what others would call saturated. Firstly the vast majority of those who click the on button to their computer are seeking information and they are more than willing to pay for it if it helps them.

This was not always the case. Back in the day, when ebooks were taking a foot hold and there was actually an industry that could be called information marketing, people fully expected everything they searched for online to be free. I mean you can’t blame them,  it was then and still is the information highway and they were conditioned to free. Read the rest of this entry

You would have thought that since I favor the information marketing business.that I would have already written a ton about this form of  business model and to be honest I don’t know why I haven’t spent more time writing post about it . They say the best way to making money on the Internet, is to create your own product or ebook. Wow! That’s a simple statement, but do you know what is involved.  It isn’t as difficult as one might think,  and it really is more about choosing the right niche and sub niche that has a hungry ready to buy market and finding out what that market is looking for.

Brainstorming: If you know what you want to create, your already on your way.  But, if you’re not sure what information you have stored in your years of living – well, it can be difficult. I’ve found the best way to brainstorm is to write your ideas, experiences and knowledge down on a piece of paper – then do research to determine what people are looking for on the net.

Research: To determine if your product, idea, or info-knowledge will fly you must do research. Go to Wordtracker or Overture and see how many times people in the month were looking for what you want to write about. This will give you an idea if it is a viable product.  Also do a straight search in Google and Yahoo for your keywords, and see what turns up.  Investigate some of the sites, you may be surprised that you have a completely slant on the information you want to present in an E-book – which is a good thing. Read the rest of this entry

I’m sure you’ve wondered that. And what can you do to make it happen faster, simpler and easier?

There are a lot of different methods you can use online to bring in the bux. But there is one Method EVERYONE agrees on and uses: That is they want YOU to buy their PRODUCT. So regardless of what moneymaking method they SAY you should do, what they DO is to sell products.

Now, that isn’t to criticize the other forms of making bux online. I think a lot of them are good and clever. But it IS to say this: There is only that virtually everyone uses — and that is selling products.

And to be more specific, if you haven’t noticed lately, the price point on MOST of these products isn’t cheap. They are big tickets. Why? It’s hard to feed the kids and make a Mercedes payment on $30 ebooks.

When will YOUR ship come in? How can you MAKE it come in?

I’ve been teaching and telling people that the best, consistent bux are in creating and selling your very own info products. And in today’s market, specifically “big ticket info products” or what I call BTIP’s. Read the rest of this entry

Selling information online is without any doubt one of the most lucrative forms of making money online,  since day one I have been a huge fan information marketing. However this isn’t for everyone. But at some point most are very interested in creating their own information product online. Whether its to compliment an affiliate product, or be part of its own site, dedicated to that product.

Writing in general makes some very nervous, it certainly is for me to this day. I was intimidated at the thought of sitting down to write an ebook. tons of questions like how long should it be? and what if I make mistakes?? Well I’m here to tell you, if you don’t write like a 3rd grader and have decent grasp of the Queens English, then your really not going to have a lot of trouble.

Part of making this an easy process, is being in a niche that you are very comfortable and knowledgeable in. One of the reasons why, it becomes very easy for you to come up with ideas for the chapter titles that you want to write about and once you have that, then the rest gets pretty close to writing itself. Another key to being able to write, is writing like your sitting and talking to a friend. Read the rest of this entry