Any one of the seven website copywriting secrets I’m about to reveal can increase your conversion rate by itself. But use ALL of them together and you’ll create an unstoppable online salesperson that will sell your product or service 24/7!

1. Write to a Targeted Audience

Know EXACTLY who your niche market is. Then target your sales copy to precisely what they’re looking for.

You can learn about your site visitors by looking at your server logs.

* What’s your most popular page?
* Where do visitors stay for the longest time?
* Where do people most often click away?
* When do most people visit?
Also consider the questions or comments you get from customers after a sale.

Armed with hard information, you can write sales letter and website copy that addresses their specific needs. And you can answer any questions or objections they might have, just the way a sales rep would in person.

2. Create an attention-grabbing headline

A winning sales letter headline gets straight to the point and promises an answer to the problem your visitor is trying to solve.

Here’s an example of a sales-winning online sales letter headline:

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If you’ve been working on your web site for more than a couple of months and still haven’t made any money, or your sales are dismal to the point of being depressing, you should consider the 5 points listed below very carefully.

One or more of them will likely explain why your site still isn’t making any money.

No Traffic – People can’t buy what they never see, so unless you are actively attracting visitors to your site using a variety of methods – beyond simply counting on the search engines to send you free traffic – it’s unlikely you’ll start making sales anytime soon.

The 3 most effective methods for generating traffic are pay per click advertising, article marketing and social networking. If you have a budget, start with pay per click marketing to get visitors to your site fast. If your advertising budget is currently non-existent, concentrate on the latter two methods to get free traffic. Leave valuable comments on relevant forums and blogs. Build traffic through your Facebook, YouTube, Twitter and other social marketing accounts.

Then, once your site starts getting traffic and making sales, re-invest your earnings in advertising.

Problematic Site Design – If you are getting traffic to your site, the next consideration is how visitors perceive your site. If it looks unprofessional, is impossible to navigate or is just downright ugly; it’s unlikely that visitors will trust you to handle their orders in a professional manner – regardless of how appealing your products may be.

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If you’ve been a subscriber to Marketing Tips Report for any length of time, you’ve probably heard us talk a LOT about the importance of benefits in salescopy. Benefits show — in detail — how your product will solve your customers’ problems, improve their lives, save them money, and so on.

In a nutshell, benefits answer the BIGGEST question on readers’ minds: “What’s in it for me?”

But how do you know which benefits to focus on? What are people searching for when they type words into a search engine and end up on your sales page? More importantly, why are they searching?

(Hint: it’s not because they like to spend money on random sites on the Internet!)

The answer to “why” is the secret ingredient that lies at the heart of EVERY successful salesletter: emotional appeal.

People don’t buy things for rational reasons. They buy for emotional ones. They want to feel good… hopeful… satisfied… proud… relaxed… acknowledged… secure…

… you get the picture.

If you can identify the underlying emotional needs your product or service satisfies, you can write copy that identifies with your reader in a very intimate way. In a way that says YOU understand them. That you’ve been there yourself. And that you’ve found a solution to the very problem their emotions are driving them to solve.

That’s powerful stuff.

So how can you write emotionally-charged salescopy that connects to your reader? Start by looking at the problem your product solves. What’s the underlying emotion it addresses?

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Starting a home based business can be one of the single biggest decisions one can make and be one of the most gratifying experiences of your life. I have been at this game 6 years now and I enjoy the lifestyle it provides. There are some very basic ways that people go about making money online and today’s article covers them in a bit more detail and gives a good overview to get you thinking in the right direction.

This article will give you a better handle on the big picture. Having the big picture is extremely important and helps you make the decision to proceed or to back off and re-evaluate. In this 2 part article there will be an injection of reality to aid in your decision making process.

Main Article: By Marlon Sanders

There are 6 basic ways to get dough online:

1. Promote affiliate products

2. Google adsense

3. Sell a service

4. Sell advertising

5. Sell physical products (think ebay)

6. Sell information

You’ll notice that the last 4 all involve selling something. That’s the approach I wanna talk to you about today.

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2009 is here and what changes are you going to make to your online business that would have the most profound effect on your income? There are really only a couple things I can think of that would have the most profound effect on any online business. First would be a substantial increase in traffic and secondly would be your ability to convert a much higher percentage of your traffic.

I mean when it comes right down to it, putting together a website or a blog boils down to following a set up process and finding profitable products to offer. Its more mechanics than anything else and with today’s blogging platforms it is pretty easy to put soemthing together and when it comes to static sites then most hosting companies make straight forward with drop and drag kind of tools to make it happen quickly and painlessly.

But the single most important part of any site or blog is the written word and how well your copy writing performs. After all this is about making money for most of us. Whether your an affiliate marketer or your offering up a product that you created in a hot and hungry target market, your copy writing is what is going to make things happen. Its either going to convert or it is going to fall flat, or not do the job you are looking for. Read the rest of this entry