Marlon Sanders has been doing this business full time since 1998 and before. I think that date goes back to 1996. It’s a LONG time back to remember. I know that. And for the vast majority of that time, I’ve pretty much lived what’s called “The 4 Hour Work Week.”

Actually, I joke that I read the book and like it…until I realized that if I did what it said I’d have to work 3 more hours a week….

HA!

I’ve been more on like the 30 min. a day work week for years. Now, that is NOT hype. Let me tell you the 7 secrets of doing  it. But first, here is my “big commercial.” Here it comes…. If you want work discover how to make cash like clockwork, go to: Cash Like Clockwork

Now, those secrets:

Secret 1: You’ve gotta have leads that come in daily.

That means traffic to your web site. And it means that you get ‘em on your email list.

Even as I speak, I’m revamping our list getters on my web sites and running split tests to see what works best. But let me tell you something right here:

MYTH on squeeze pages — everyone teaches (including me) that you must have your action button above the fold of the computer screen on squeeze pages, so people don’t have to scroll down.

NOT TRUE.

I have a friend who gets 65%+ subscribe rate without that.

It’s ALL about the offer you make.

Secret 2: Once you get people on your email list, you gotta send out emails on auto pilot. That means you need an autoresponder. I recommend: http://www.automateyourwebsite.com You can try out the freebie TRIAL there.

Now, I’m using Aweber because I built a lot of my list a LONG  time ago and it’s a huge ordeal to change. But lots of  businesses have been built on automateyourwebite.com. This is a tested, proven system.

All new subscribers should get a series of emails from you that are your best product promotions. And add in valuable content also.

Read the rest of this entry

You don’t like competition? I don’t either.What if you could have your own BLUE ocean to sell to? What I’m going to explain to you is one of my secrets. It’s simple but very profound.

As you know, obviously, my name is Marlon. But you may not have connected my name to the The Blue Marlin fish. In days gone by people called me Blue, after the fish.

Now, to me the fish is a symbol of blue ocean. That is, ocean unfettered by the morass of boats, people, and others competing for your space.

To use another analogy, some call it “low hanging fruit.” In other words, money you make without competing hard.

Back in the 1980′s Jay Abraham revived a slogan from the 50′s called “unique selling proposition.” The modern term for it is “differentiation.” What makes you and your product or service DIFFERENT?

Unique = different

Selling = it sells

Proposition = it’s a proposition to the customer

Jay is such a great sales person he can take a term from the 1950′s, and get people to pay $5,000 to learn about it! Now that’s a guy I admire. I prefer the modern term differentiation. What differentiates your products and services.

Read the rest of this entry