The #1 Way To Get Blog Readers
While there are many ways to get people to read your blog, there is one method that distances itself from all others. It’s like Usain Bolt racing a bunch of toddlers. Way, way out ahead of the pack.
Before I tell you what it is, ask yourself a quick question…
Why are you reading this blog post?
Maybe you clicked here from an email you received from me. Or maybe you were visiting this blog and clicked onto this particular post. Maybe you were chasing Usain Bolt, gave up and stopped here to rest. Doesn’t matter. The question is the same…
Why are you reading this blog post?
Or, said another way, “what attracted you to this particular blog post?”
I’ll tell you what did it. Or rather WHO did it. It’s a person we all know very well. His name is…
Mr. Cure E Osity.
Curiosity. That’s what got you to read this blog post. You probably didn’t say it out loud, but I guarantee you some part of your mind (consciously or subconsciously) thought, “what IS the #1 way to get people to read your blog”?
And here you are.
I was at an amusement park recently where there was a hole in a wall. Above the hole was a sign that read, “Do Not Look Here”. People were lined up around the corner to look in the hole. Why?
Curiosity.
Curious has two distinct meanings:
1) Curious means “eager to learn or know”. What is it that your subscribers and site visitors are “eager to learn or know”?
2) Curious means “arousing interest or attention”. What kind of title, headline or description can you use to “arouse interest or attention”?
It’s fairly easy to get people to read things. In face, the formula is almost elementary…
CURIOUS topic + CURIOUS headline = people reading
It begins with a CURIOUS topic. You have to know your audience. Readers of the Wall Street Journal aren’t the same as readers of Mad Magazine. (At least, most aren’t) You have to ask yourself, “what is it that my audience is ‘eager to learn or know’?” What are they CURIOUS about?
I know that a large majority of my subscribers have blogs. And what does every blogger want? Someone to listen to them. So, my “CURIOUS topic” is getting people to listen to you if you’re a blogger. That’s what YOU are “eager to learn or know”. That’s the subject matter of this post.
From there, it’s about developing some kind of CURIOUS headline. Knowing that people will “look” where it says, “do not look here” (in other words, knowing people are curious) it’s easy to use words like “the #1 way to…” It “arouses interest or attention”.
When you have a CURIOUS topic that is coupled with a CURIOUS headline you will have people reading. AND when the CURIOUS topic LIVES UP to the promise made in the CURIOUS headline you will KEEP people reading. And eventually taking action.
But that’s a different post.
Here’s what you need to do in order to make this work right now, today, at YOUR blog.
1) Ask yourself, “What is it that my contacts are ‘eager to learn or know’?” That’s your CURIOUS topic.
2) Ask yourself, “How can I express that topic in a way that ‘arouses interest or attention’?” That’s your CURIOUS headline.
And that’s how you get people to read your blog.
Curiosity may have killed the cat, but I’m guessing with at least a few of those nine lives he came back for more.
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