I AM what you call an old school marketer. Not old…. old school.  I got started in this business back in 1978 when I read Ben Suarez book “SuperBiz ™in 1978 and also H.K. Simon’s “Out of the Rat Race and into the chips.”

A lot of folks today don’t know about old school marketing nor what it stands for.  George Haylings made bank the old school way back in the days of the great depression.

If it worked back then, it’ll sure work in today’s less chaotic times.

I’m writing this because a lot of foks have gotten lost somewhere along the way. They got distracted by bright and shiny objects and forget the simplicity of this business….

…..maybe you’re one of ‘em.

If you’ve been in this business longer than 6 months and have been buying courses and training and you haven’t made your first $100 in sales, you may have lost your way.

If you’ve been in this business longer than a year and haven’t sold at least $5,000 or $10,000, then you might have forgotten what it means to be old school.

If you’re an old pro or veteran but somehow have lost your way, you might have gotten sidetracked and forgotten the bare simplicity of this business.

I want to talk about what it means to be “old school.”

1.  Old school means you produce products.

Now, there’s nothing wrong with promoting affiliate products. It’s true a lot of newbies get started that way. You can build a list and start sending out emails selling affiliate products.

But the best way to build your list is with your own product. And you can have one of those in 3 hours if you know what you’re doing.

2.  Old school means you promote what you produce.

Think of it like breathing.

You do it every day. It’s your essence.

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The real answer to why only 3% succeed and how to know if YOU will be part of the 3% or the 97%.

Are You Gonna Produce Or Consume?  Let’s get it straight.   All the money in this business is made by being a producer, not a consumer. Now, being a consumer is NOT bad or wrong.

But here’s the secret: You consume to produce.

Let me share a fact: It’s been estimated that 97% of   customers of info products don’t make anything. Why? Because they never produce and promote.

They just consume and make up reasons why they can’t do it, why it won’t work for them, why they are different, why their situation is different, and why later not now is the time to start.

True story.

This fact is true of ANY info product business where you are teaching people how to do things. Whether it’s how to invest in stocks, real estate or anything else.

So realize this happens in EVERY industry, not just mine.

It’s really crucial that you get this straight in your head. For one thing, in the U.S., you are supposed to publish “typical results.” No one does. Why? Because the typical result is 3%. Now, colleges do fair  slightly better. 80% of the people who graduate with a degree NEVER work in the field they got their degree in.

So if 4 years of college and $50,000 or $100,000 can’t get people a $30,000 a year entry level job, why is it that a small minority of people with a chip on their shoulder,   think they can buy a $97 course and with almost NO effort grab six figures?

Why is that? It makes no sense. That a human being with intelligence could think that baffles me. People want something where someone else gives them a defined set of instructions, they do it with no risk, and they get a check.

THAT is called a “job,” not a business.

You don’t push a few buttons and money magically appears — NOT until you have a list or form agreements with people who DO have lists. Then, yeah, you push a few buttons and money appears.

This is not a job. It’s a business. And by nature, business is volatile, uncertain and there is risk involved and no guarantees. If you can’t deal with that fact, keep your day job. Honestly.

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In Amazing Formula, part of the formula and really the beginning point is selecting your “Hungry Target Market” or HTM. Now, what I’ve found is that most people never get their HTM. So all those other fancy books, courses and programs they buy don’t do ‘em much good.

First of all — EVERYONE else who teaches how to find target markets makes a serious MISTAKE — they show you how to find target markets based on SEARCHES not on buyers. But searchers aren’t necessarily buyers. I’ll show you how to base your choice on the ONLY data that counts — MONEY SPENT. Now, there are even more mistakes…

Do you make any of THESE mistakes in choosing your target market?

* You aren’t sure how to know if the target market you’re focusing on is a good one that can support your business.

* You have selected a target market that does NOT buy big ticket back end products.

* You have no way of knowing if your target market buys big ticket back end products.

* You have no numbers on your target market — you don’t know how many products they’ve bought before at what price. You don’t know the mix of males vs. females.

* You don’t know the approximate numbers of NEW customers coming into your target market each month.

* You don’t know what else your target market buys, the price points and WHO they buy it from.

How would you like to get the answers to those and other questions?

I’m running a new promotion called:

“Target markets on sale for a penny each.”

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Marlon Sanders has been doing this business full time since 1998 and before. I think that date goes back to 1996. It’s a LONG time back to remember. I know that. And for the vast majority of that time, I’ve pretty much lived what’s called “The 4 Hour Work Week.”

Actually, I joke that I read the book and like it…until I realized that if I did what it said I’d have to work 3 more hours a week….

HA!

I’ve been more on like the 30 min. a day work week for years. Now, that is NOT hype. Let me tell you the 7 secrets of doing  it. But first, here is my “big commercial.” Here it comes…. If you want work discover how to make cash like clockwork, go to: Cash Like Clockwork

Now, those secrets:

Secret 1: You’ve gotta have leads that come in daily.

That means traffic to your web site. And it means that you get ‘em on your email list.

Even as I speak, I’m revamping our list getters on my web sites and running split tests to see what works best. But let me tell you something right here:

MYTH on squeeze pages — everyone teaches (including me) that you must have your action button above the fold of the computer screen on squeeze pages, so people don’t have to scroll down.

NOT TRUE.

I have a friend who gets 65%+ subscribe rate without that.

It’s ALL about the offer you make.

Secret 2: Once you get people on your email list, you gotta send out emails on auto pilot. That means you need an autoresponder. I recommend: http://www.automateyourwebsite.com You can try out the freebie TRIAL there.

Now, I’m using Aweber because I built a lot of my list a LONG  time ago and it’s a huge ordeal to change. But lots of  businesses have been built on automateyourwebite.com. This is a tested, proven system.

All new subscribers should get a series of emails from you that are your best product promotions. And add in valuable content also.

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A message of encouragement if you feel uncertain, doubt if  what you’re doing will be successful or sometimes feel like you’re on the wrong track. By Marlon Sanders

Hello, Marlon Sanders here.

If you’re tired of having smoke blown at, through, under and up every part of your clothing and anatomy, then maybe this article will be refreshing to you. I’d like to talk to you about what I call…”The Night Of Uncertainty”When you go to learn Internet marketing, you experience a variety of times and days.

What I mean is, you have those moments where the sun is shining. Everything looks like it’s working.  Everything is all hunky dory, as we’d say in the state of Oklahama where I’m from.You wake up.The light seems brigher. There’s a bounce in your step.  It’s all good.

But life has its ups and downs and so does marketing.

There’s also this period you go through at times where what you thought was working isn’t.  Where you’re going through a learning curve.  You put in time and effort and do NOT get the payoff.Most people quit at that point. It’s the “night time” of marketing.  And night precedes day.

Before things work, they don’t work.

It’s all part of the learning curve.  And the hardest thing about it is during the night, you doubt yourself and what you’re doing. You doubt if it’ll ever work.  You doubt if your time, money and
effort are well invested or not.

It’s one of the reasons I teach and preach to spend a big chunk of your time, money and energy learning marketing methods that will benefit you in ALL of life, and not just in an Internet
business.

It’s hard to make it through the nights of business.  Everything seems black.  What you thought was working isn’t.  You’ve expended all this effort and the payoff didn’t come. The doubt. The indecision.  The hurt.  The pain.

The only thing you have to go on is your hope and your belief. Sure, there are the successes of others. But there’s always a reason those don’t apply to you.

So in the nights of business, you’re often there alone.

Anthony Robbins said with great eloquence that life is an interaction between pain and pleasure.  People will do more to avoid pain than to gain pleasure.

So the trick is to make it through the nights of business, so your days can out number your nights.

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