Using ezine articles is a great way to promote your favorite affiliate program.

What I’d like to do in this article is provide you with a simple system for effectively writing an ezine article that strategically promotes your offer.  By following the simple blueprint below you’ll be able to get the reader of the articles you write to actually click through your resource box and visit your affiliate page.

In other words, this isn’t an article designed simply to get some SEO love.  It’s designed to get people who read it to actually take action and get you traffic!

There are five steps…

1. CHOOSE THE OFFER YOU WISH TO PROMOTE.

This one is kind of a no-brainer. It all begins with deciding what you want to promote. What offer would you like to send traffic to.    HINT:  You can promote your affiliate link directly, but what works better is to promote a list at YOUR site which you then use to promote your affiliate link over and over  again after the visitor becomes a subscribers.

2. DETERMINE YOUR “USEFUL, BUT INCOMPLETE” APPROACH.

I love to use what I have coined as the “useful, but incomplete” approach when using freebies of any kind. (Ezine articles, free eBooks, reports, eCourses, etc.)What I mean by that is simply this: You provide your reader with “useful” information (something they find of value and are able to actually apply) but make certain that it is “incomplete” in that they can better use the information by making a purchase.

That’s “useful, but incomplete.” And it works like a charm.

The idea is to use your content to build up to your desired response. You provide the reader with content, and then you make an offer that allows them to fully utilize the content, gain extra insight from the content or maximize the content in some additional way.

Let me give you an example -

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“If you had to make $20,000 in the next 45 days with no list, no traffic, no affiliates, no nothing — how would you do it?”

I actually get asked this kind of question a lot.  It comes in various forms, but the meaning is always the same:  how can someone will no existing assets make a significant amount of money in a relatively short amount of time.

Here’s “how I would do it”…

1. Create a high-ticket offer.

The first thing I’d do is simply go with the numbers.  If I need to make $20,000 over the next year, I could find a LOT of customers.  But, since I need to do it in only 45 days, my time is limited.  I need to find FEWER customers while generating the same amount of money.

The best way to do that is to CHARGE MORE for whatever it is that I’m going to be selling.

If I sell something that costs $1,000 then all I need is 20 customers.  That’s certainly doable in 45 days time.  I’d only need to find 1 customer approximately ever 2 days.  That’s not a daunting task at all.

So, instead of selling a $20 ebook where I’d need to find 1,000 customers (which is almost impossible in 45 days), I’d create a high-ticket offer that sells for around $1,000 a pop.

I need 20 customers to pull this off.

So, what kind of “high-ticket” offer would I create?

The easiest thing for me to create would be a 4-week eClass that includes personal coaching.  It has a high perceived value, can be put together relatively easily and caters to the kind of clientele that I’m looking for (IE Big spenders).

All I’d need to do is write 4 lessons (one per week of the eClass), write a salesletter, get an order-processor and setup the website.

I can do this myself, find a partner or outsource it all if I have a small budget.  HINT:  I could easily spend $5,000 on getting this project completely done and then just look for 5 more customers.

So, that’s my first thing to do.  Then…

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If you bought a PLR license to a course entitled, ‘101 Tips For Making Money With Online Auctions’ and needed to set it up to sell in the best way possible, how would you do it?

One of the things that really amazes me about the PLR market is the lack of creativity in using PLR content that most people seem to possess.

Most people would simply take the course mentioned above, slap up a website, cross their fingers, make a few sales and then be off to the next thing.

Ding.  Game over.  Thanks for playing.  We have some nice parting gifts for you.

That’s usually not the best way to use PLR.

Let me propose a better set of steps…

5 Steps To Making A Fortune With PLR

1. Extract an Ezine Article

You’ve got 101 tips in the manual itself, so you take 5 of them and organize a short ezine article. You might entitle it, “5 Ways to Make Money With Online Auctions”. In your resource box at the close of your article, mention your name as the author and then provide a link to a mini-course that you’ve created (see next step).

2. Organize a Mini-Course

Take 5 more of the tips and create a short, 5-day mini-course. Each day of the course will offer a new tip (that you’ve extracted from the manual) along with some additional comments from you. You might entitle it, “5 Ways To Make Extra Money On Every Item You Sell On eBay”. The mini-course will be loaded to your autoresponder and folks who read your original ezine article will be led to the site for your course and they can join. Each day they will automatically be sent the quick tip of the day…and you will be able to promote your PRODUCT that you’ve created. (see next step).

3. Develop a Product

You’ve got the manual of 101 tips included in this package, so turn it into a product of its own. Organize it however you choose and compile it into an eBook for example. Add more content to “personalize” it … share personal stories, provide examples for each tip, add more details to the tips, share case studies, create screenshots to “show” how to do the tips, add in checklists, provide templates, pad the manual with extra content and rewrite the existing content where appropriate.   Make this a complete original product from the PLR materials.  Write a short salesletter (You can even have someone do this for you at Elance.com, if you want!) and load it to your site. A possible title for the product might be “How To Make A Living By Selling On Ebay” Sell it for $27.00 and promote a “gold upsell”. (see next step)

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