Granted Google has certainly angered some people with rule changes and algorithm changes. But in the end they are still the biggest game in town. When you truly know how to drop the cost per click and really make Google work for you, your traffic is as instant as a 15 minute wait.

There is no doubt for all of us, the biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it, every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for nothing.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub-niches.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme. Competition is fierce and when it comes to Google’s Adwords program you had better know exactly what you are doing.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

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1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between commodity and experience.

2. Meaning: Getting ahead by slashing prices is cutting your own throat. You MUST take a lead from Starbucks and deliver an entire customer experience. Move UPSTREAM, not down.

3. Your marketing plan MUST include Google. Love ‘em, hate ‘em, Mother’s Milk or Big Brother, there is no avoiding this fact.

4. If your marketing plan ONLY includes Google, you’re an accident waiting to happen. You must invoke the Unlimited Traffic Technique and elevate your conversions to a level where you can compete on any level playing field. Once accept this reality, you liberate yourself from the mosh pit of misery and mediocrity.

5. If you have a successful affiliate business and it’s still standing, congratulations. You still  have time to move to higher ground. Time to move NOW.

6. After 3 days in Maui (one of the most intense learning experiences ever) one conclusion everyone reached at the end of day 3 was this: *Regardless of where you buy clicks, if you don’t have an Autoresponder sequence, you’re leaving 2/3rds of the money on the table.* Social Media is a freaking a waste of time compared to just TEN well-written emails. In my opinion if you don’t have AR’s in place you’re lucky to still be alive.

7. The principle of the Slight Edge says: If you’re just 5% better than everyone else you get 50% more of the spoils.

8. There is no such thing as One Single Ideal marketing message, anymore than there is One Single Ideal shrub in the jungle. What you need is  a toolbox of effective hooks that work with different kinds of people. That is the premise of the Swiss Army Knife.

9. Market Research is crucial. In 2004 you could afford to sling mud against the wall. Not in 2010. Ask your prospects the right 3 questions and sort the data right and your chances of success in a startup go from 5% to 50% overnight.

10. Most people now are on the defensive. They’ve shuttered their doors and windows and they’re trying to ride out the recession. That’s just slow motion suicide. Those who prevail have decided to be 21st century alchemists and every single day they’re trying to figure out how to deliver a more awesome customer experience.

11. Today’s Pay Per Click landscape is a repeat of high school. My 1984 marketing story: www.perrymarshall.com/1984

Article written by Perry Marshall. By far one of the most prolific marketers online. Perry Marshall-AKA- The Godfather of Google Adwords and Pay Per Click.  For 2010 Perry has brought to you the single most comprehensive Guide to success with your adwords campaigns I have ever seen. I purchased the original and it saved me untold 1000’s, and this program is just plain smokin. Check Out the 2010 Definitive Guide to Google Adwords! Or you can go to my Traffic page and read the write up. Do both.

The easy days of AdWords are over. But you would not guess that from reading most of the launches, sales letters and make-money-online pitches on the Internet.

Yes, there are lots of people volunteering to teach you AdWords but most of them are still pretending it’s 2006. If you do what they teach:

-You’ll promote some affiliate program that they are somehow tied into, which means they’ll always make at least some pocket change even if you lose thousands of dollars

-You’ll do things that p*** off Google and might even get you banned

-You throw good money after bad in a frenzy of constant changes and attempted fixes, ultimately throwing up your hands in total exasperation

-They teach you a whole set of bad habits that’s sort of like Internet Bulimia. A vicious, addictive cycle that some never escape from

AdWords started in 2002 and back then, nobody understood it. The way you succeeded back then was, you threw a whole bunch of mud against the wall, AND you split-tested a whole bunch of things (it’s not like it was a total crap shoot, even then!) and some of it stuck.

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O.k! So you’ve been doing this Internet marketing thing for a while now, your marketing a product you created or you have signed onto an affiliate program and promoting someone else’s  product and Although you have been getting into some Google AdWords campaigns you just can’t seem get these customers to convert to paying customers.

Don’t despair, because there are many factors that could be affecting your ads and we’ll get into some of them here and see if that problem can dealt with and see if you can glean some insight and make some changes that will improve your results. Here’s an example of a three line ad and how to write it:

The headline. It’s so important to write a good compelling headline. I will assume you already know this. Now, try to use as many targeted keywords and search terms as you can. That means you have to do some keyword research on your topic before you start writing your ad. If you don’t use specific and well targeted keywords when writing your headline your ad is bound to fail. Read the rest of this entry

Personally, I think that google adwords is one the most under rated forms of traffic available to online marketers in business today. In some conversations I have had in the past, there is a general fear of using adwords campaigns for driving traffic and frankly in many cases that fear is justified. What I thought I would do is give you an idea where some make costly mistakes.

There is also another reason that there is some complaining going on with google adwords as a means to drive highly targeted traffic and that is the cost increase. In as little as 3 years ago finding keywords for 1 to 5 cents a click was pretty easy. Not so today, in a lot of cases. However as I have always said, if you have the right tools and the right information it changes everything.

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