Marlon Sanders On The Benefits Of Viral Traffic

Wednesday, January 14th, 2009 at 11:39 am

So who is Marlon Sanders? I have been following Marlon for about 10 years now and I can tell you he is one of the founding fathers of many of the techniques used today online. He is also a task master at copy writing and product creation and development. I own most of Marlons products and I can tell you, if you follow the advice and instruction in any of his products you will excel and win.

Generate Traffic and Sales with Free Viral Reports

Hello, Marlon here.

Did you know that the free viral report is quite possibly the most deadly weapon in an affiliate marketer’s arsenal? It allows her to quickly multiply her efforts while slashing her marketing costs. All she has to do is develop a viral report for little or no cost, embed an affiliate link in said report, and then find various avenues of distribution that will ensure that the report is perpetuated as far as possible ñ from group to group to group.

Now, with this being said, when it comes to developing free viral reports, a considerable amount of finesse is needed. Simply jotting down garbage, tossing in an affiliate link, and then attempting to send it to everyone you know in .txt format isn’t likely to gain you anything; nor is it likely to multiply your efforts by inducing other marketers to redistribute the report for you.

Instead, you must start from a different point. You must determine what topic people are looking for related to your specific affiliate product. For instance, do they need more information about the product itself? Do they need to know how to use that product effectively? Whatever your angle happens to be, make sure that it lines up with the wants of your customers and also ties in nicely with your affiliate product.

Next, create the actual viral report and embed your affiliate link in multiple places. If you have a site and a list, you may want to instead post a link to your list ñ and then use back-end mechanisms to make the sale. Your last step is to actually ensure that this viral report a) gets into as many people’s hands as humanly possible b) gets into the hands of people who will definitely redistribute it to others without charging any fees. This is where the art of free viral report distribution comes into play.

A good way to distribute your viral report is to create a buzz on forums (as I discussed in the last email). You will want to discuss some specific experience you had related to the topic you will cover in the report ñ and you will want to do it well inadvance of your release date.

You will then want to start talking up your release ñ and also explain that the report will be completely free. Furthermore, you may want to even start locking people in for immediate distribution via email by getting them to join a list. To learn more about viral marketing through this method, you may want to check out some of the case studies at the following URL: MarketingSherpa.com

Additionally, you may want to check out ViralPDF.com which is an excellent tool you can use to create the actual viral reports.

Once you have begun building a forum buzz for the report, you will want to go to e-zine owners in your particular niche and ask them if they are interested in getting a free report on whichever subject you are marketing. The distribution effect will multiply, subsequently multiplying your sales.

Now, that covers the basics ñ the step-by-step process for creating a report and marketing it. But how can you find good topics to use for your reports, so that people will actually want to make sure that they read them; and, further, will want to bethe first to refer them to their lists and friends? Always, always, always try to find current, narrow topics, rather than looking for broad topics. In some sense, using free viral reports is a short term strategy. You aren’t going to write something as lengthy and comprehensive as an ebook. Rather, you are going to shoot for something that is 5 pages in length, but very timely!

In my last email, one of the techniques I outlined was piggy- backing product releases ñ that is, reviewing a product and releasing a review almost simultaneously. Of course, this will take a fairly superhuman effort on your part; however, it will pay off by a factor of ten if you actually do it.

Start by sketching a list of some upcoming product releases for the markets in which you sell. If you’re selling Internet marketing products, you’ll find that most launches are announced well ahead of time, which means you should have no problem identifying these dates and clearing your schedule ahead of time.

Next time one of these products is released, purchase it at the absolute earliest available date. Read through the material as quickly as possible, taking copious notes on everything you read. Don’t just take notes on the content, though; focus on strengths’ and ‘weaknesses’ and ‘reasons to recommend.’

Remember, the most important part of creating a good viral review is getting the circulation started early. So don’t worry about making it perfect. Instead, worry about churning out something that is high-quality, but doesn’t require so much work that you cannot create it in a matter of 1-2 days.

Once you have finished racing through the material and taking notes, compile everything into a report; and then follow the steps I outlined earlier in this email. Inevitably, someone will post ‘Did anyone purchase guru x’s latest product?’ You can immediately follow this up by posting your review. These types of posts generally get a ton of traffic following a major product release, so you can virtually guarantee the circulation of your free report if your strike early; and get that report up on some forums.

If you do everything right, you’ll be blown away by the results you get. In fact, you could easily earn all of your money releasing reviews after major product launches. Just get the timing down; and develop a reputation as a good, objective review writer.

Please note that I will provide a free viral report that you can use to promote my affiliate product. This will cut out the development phase for you. That’s all for today. Don’t forget to look out for the next issue.

Best Wishes,

Marlon Sanders

Additional resources- Evergreen Traffic, Infoproduct Dashboard, Amazing Formula That Sells Products Like Crazy