When You’ve Got All The Puzzle Pieces But No Picture

Friday, September 4th, 2009 at 5:49 am

This is one of the biggest problems for online newbies that can and will create absolute failure online. We are guilty of it from time to time. Whether it hits us when we are just beginning or whether it hits us when starting a new project, you must plan and see the path and pull in the big picture in order to make a business online successful.

My friend Dave is a complete and total “newbie” and a few months ago he spent the day with me at an Internet marketing event. It was kind of fun watching a new guy try to absorb it all.

By the end of the day he’s heard about Google ads, lead generation, follow up marketing, autoresponders, Digg, Squidoo, Facebook, Twitter, Search Engine Optimization, list segmentation, video, viral marketing, and a whole bunch of stuff about Ebay.

He’s also been offered no less than six different product packages and coaching programs from four different people. Totally bewildering for him. Honestly I felt just a little sorry for the guy. He’s not even quite sure what business he wants to be in yet.

THAT is a hideous place to be.

But there’s an even worse problem than that:

Being like most of my customers – on 17 different email lists – each one trying to tell you what you “ought to do” right now.

The end result is a completely incoherent, ADHD path through a nonstop series of minefields. It’s not even zig-zagging to success, it’s more like eventually zigzagging right back to where you started.

Some time ago I took a survey of my customers and the #1 thing that came from that survey was precisely that: Endless confusion about what to do next. The feeling of having all these puzzle pieces and only having a partial understanding of how they fit together.

One of my top students and Roundtable members, Joshua Boswell, studied all those survey answers and decided to tackle this problem.

http://www.perrymarshall.com/next-step/

I was completely impressed by what he put together. So impressed, in fact, that I appointed him my “Content Czar.”

The product he developed is called the Simplified Next Step Marketing Guide and it’s a synthesis of all the big picture concepts I talk about.

Joshua organized literally step by step instructions on how to research your market (simply and easily!), shortcuts to maximizing conversions on AdWords, maximize profit by optimizing your price points.

“Nail” your customers’ core buying emotions, and build autoresponder sequences that SELL and SELL AGAIN.

That is a very modest summary of what you get for $39.00.

There are more advanced versions of this guide as well. The Platinum edition contains MUCH more, including the most exhaustive discussion of applying the 80/20 rule in direct marketing that I’ve ever included in a product.

http://www.perrymarshall.com/next-step/

The most telling thing is my guarantee. Which is:

If you do not feel that The Simplified Next-Step Marketing Guide is the most direct All-Around Guide to making real dollars online that you have ever laid hands on – superior to any book or course you have ever spent money on – then contact my office for and courteous refund.

WARNING: This is NOT an any way shape or form an encyclopedia of online marketing. There is nothing here about social media, or article marketing, or dozens of other sometimes-useful topics.

Rather it’s a guide to what GETS YOU REAL CUSTOMERS online now – whether it’s your first $1.00 or your first $100,000.000 – and how you nail that passionate sweet spot in your customer’s mind.

I don’t know how to say it any better than with my audacious guarantee. Pick up your copy here:

http://www.perrymarshall.com/next-step/

Article by-Perry Marshall