The Easy Days of AdWords Are Over

Wednesday, June 17th, 2009 at 5:24 am

The easy days of AdWords are over. But you would not guess that from reading most of the launches, sales letters and make-money-online pitches on the Internet.

Yes, there are lots of people volunteering to teach you AdWords but most of them are still pretending it’s 2006. If you do what they teach:

-You’ll promote some affiliate program that they are somehow tied into, which means they’ll always make at least some pocket change even if you lose thousands of dollars

-You’ll do things that p*** off Google and might even get you banned

-You throw good money after bad in a frenzy of constant changes and attempted fixes, ultimately throwing up your hands in total exasperation

-They teach you a whole set of bad habits that’s sort of like Internet Bulimia. A vicious, addictive cycle that some never escape from

AdWords started in 2002 and back then, nobody understood it. The way you succeeded back then was, you threw a whole bunch of mud against the wall, AND you split-tested a whole bunch of things (it’s not like it was a total crap shoot, even then!) and some of it stuck.

Back then, you could win just by having a bigger keyword list than the next guy.

Today if you use that strategy, you’ll run out of money in about 3 months and birds will be eating your carcass.

The reality of Google AdWords in 2009 is:

-In most markets worth playing in, you’re up against 30 to 100 bidders. Big money markets usually have 150 or more. And if you’re not on the first page of results – one of the top 8 to 11 – then you might as well forget it.

-New advertisers are distrusted by Google and often pay 2 to 3 times as much for their clicks as established ones – until they earn Google’s trust

-New ads are only shown 10-20% of the time and if Google doesn’t like you almost immediately, your ads vanish and you get slapped with $1.00, $2.00, $5.00 and $10.00 minimum bids

-The new Google AdWords interface feels like a jumbo-jet airline cockpit, and having ONE wrong setting can wreck your entire campaign

It doesn’t have to be that way.

I have helped more people drive their stake deep into the first page of Google and keep 100+ competitors at bay than anyone else on the Internet. So if you’re ready to master Google AdWords I’ll help you do it in 30 days.

Article By Perry Marshall.

Perry is considered the God father of Google Adwords and creating successful campaings and has taught more people how to understand and use google adwords than anyone I know. If you truly want to learn how and why Google functions the way they do and you want to truly use google adwords to generate traffic and sales then there is no one better to follow that Perry Marshall. He is author of the what the gurus consider the quint-essential guide to using adwords. Perry’s ebook- The Definitative GuideTo Google Adwords will show you how to use Googles rules to your benefit and actually win at Adwords.