obviously this series has been a basic overview of what has to take place when building a successful online business and your job is NOT over when your website goes live! It really is only the beginning and this part of running a business online is where you will spend most of your time. It is finally to the point where you need to start  sending customers to it, and the FASTEST way to do that is with a pay-per-click (PPC) advertising campaign. Now starting out this may not be for everyone and it is important that you thoroughly understand PPC before you dive in head first.”resources listed at the bottom of the article”

Pay per click advertising is simply the fastest way to drive traffic to any website or blog. And although it may seem like an easy task, if you don’t understand how to put together campaigns properly you can burn up a credit card limit in a hurry. SO my suggestion is to read anything you can on PPC.

When done right you will get listed at the top of search results quickly and you can have traffic coming to you site within 15 minutes. It will be all about understanding keyword research and understanding setting up parameters well and setting daily limits and when the campaign will come to an end.

Here is an overview of what you will be doing. First you want to find profitable keyword sets and you are going to need to have an in depth keyword research tool to accomplish this task and you there is a new and great free tool that can get you started and its called PPC WEB SPY. This will definitely get you started and watch the video and see how this tool works.  There is an upgrade and its worth every cent.

What you will be doing is bidding on specific keywords that are related to your niche. Those keywords that most relate without getting into a bidding war for the most popular. So that, whenever someone enters that word into the search engines, a link to your site appears at the top of the results page.

The beauty of this is that you only pay for those who click all the way through to your site. Then if all is done as it should be you will either collect their name and email or you will make a sale. Now this may sound a bit odd, because most all sites are about making money. But don’t under value capturing their name and email. I would rather get the name and email address over everything else and have them on my list.

Resources- PPC Webspy and if you really want to learn how to use Google from the inside out and learn how to find what I call the low hanging fruit and profitable keyword phrases that other are not using then the only man I know of  is Perry Marshall. He is considered the Godfather of Google PPC campaigns and you will earn you investment back in the first day.

Perry’s Definitive Guide To Google Adwords is considered the Bible of all things AdWords. Perry clarifies finding long tail keyword phrase that you can profit from and does it in way that shows you how to still get your bidding on keywords and keyword phrases for the cheapest possible per click advertising.  It shows you exactly how to set up sets of keywords and how to rotate and test campaigns so you not only the cheapest set of keywords but the highest performing ads.

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