Some Simple Things for Improving a Website

Wednesday, October 8th, 2008 at 9:40 am

If you’re like me you have been to hundreds of sites and one of the worst things a site can deliver is old out dated info. What I mean is a website that has material that has dates to articles and content that goes back months and in some cases years. Old content says to your visitors your not really there. It is a forgotten piece web real estate. Keeping things fresh is vital and letting your customers know your there for them.

If you have a static website the easiest way to accomplish this goal is to add a link to a blog that you have created to let the prospects know that you are there and it will also go a very long way in gaining credibility with your customers, this is by far one of the easiest forms of information management you can add to your site. Contrary to some popular belief they are not that hard to maintain and they are not that time consuming.

Adding a FAQ page to your website is a bonus to you as well as being a bonus to your customers. Firstly for you as a web business owner, you now have this opportunity to hammer those objections that may arise from your customer base. It is a simple task to accomplish, simply make a list of the most common and straight forward objections that you believe would arise from prospects and list them with your answers.

Your ability to keep in contact with your customers is so important. It has been said and seems to be the general thinking, that it actually takes takes approx contacts with your customer before he or she purchases. And having a good autoresponder set up and loaded with a series of helpful information loaded emails will solidify to you customers that you are there for them and you know your business. It will also help keep your company fresh in their minds. Be sure you also make it easy for them to opt out if they choose.

Using Pop-up Generators or Pop up windows give you an opportunity to deliver and top quality report or ebook you have rights to and further creating trust with your prospects mind. These have shown time and time again to dramatically increase sign ups versus having a simple sign up box.

Tell a Friend Generators can become an extremely valuable asset as nothing is better or more viral than a referral from a friend. You can use this generator to create a quick, one-step button that you can add to your web site that will let your visitors tell their friends about your site with just one click! You can find these scripts for free and my suggestion is to test and see which works the best. I tend to favor tell 3 friends.

If you would like to get some more free information please feel free to visit my other blogs. If You need some assistance with Traffic, go to Non Stop Traffic and if your are seeking advice with niche and affiliate info, please visit Niche Affiliate Marketing and for your copy writing needs Writing Killer Copy turn your visitors into buyers.