Writing Copy And Finding Your Unique Selling Position

Wednesday, December 17th, 2008 at 9:51 am

Probably one of the biggest difficulties that those who are trying to write copy is how to identify your unique selling position. Figuring out how to be better and how to out do your competition in the process. What your looking to accomplish here and more then anything, is how to take the main benefit of the product and construct a sales page that is not only going to attract the buyer, but also close them as well. Whether its closing them on signing up for something or a sale, you still want to be some what unique.

Knowing the target market is going to be key to figuring all this out. Spending the required amount of time researching your market and finding out what their -pains are they are trying to solve it. This could mean spending an afternoon going to online forums and getting involved with some of the conversations taking place. Or to some, it may mean spending time reading articles on the subject and finding those little nuggets of info that you can use in constructing copy that is going strike that nerve and give your prospects the answer to their questions and fill that need.

One of the very best ways I have found over the years is to spend time reading your competitors sites from top to bottom and find out what it is they aren’t doing. Look at the bonuses they are offering and see if there is an odea or two there that will give you that cutting edge USP.

In order to write copy that gets the clicks and the sale, you really have to be in the mind of the prospect ahead of time. Know how they think a little. You have to try to figure out what makes them tick. Forums are a terrific resource for you when it comes to writing copy and trying to come up with those ideas. Another avenue to is to do a survey and find out the directly from the market your are targeting. What is the most pressing issue in the market you are targeting?

My two favorite resources Are both from Marlon Sanders Pushbutton Salesletters is where I started and then moved on to Ad Copy Secrets to really learn this art called copy writing.