SEO Copywriting and Writing For The Search Engines

Friday, September 19th, 2008 at 10:14 am

Writing to please the search engines is a very important aspect of writing good copy. It’s all about good content and also writing to please your readership as well and it isn’t all that difficult to accomplish. However here in lies the problem in ranking well in the search engines. Firstly, most when writing and focusing on keywords go the basic route, and use the most popular keywords. This is a huge mistake. Just how easy do you think it is going to be to rank? Your competing often times, with literally millions of sites.

You have to search out better tools that offer up far more than what your free tools for keyword research is going to offer you. I am at a point now where writing to please the search results isn’t as important and it takes a long time to get there. However when I do write to please the search results, then I use keyword elite to find long tail keywords that are easy to rank for. You simply have to bite the bullet sometimes to and grab the right tools.

So what you are doing when you your getting going, is writing to please your readership and the search and when done right you get an unstoppable amount of free traffic. Long tail keywords are very important in ranking well. The use of one word keywords and 2 keywords make it very difficult to place well in the search results and you have to give thought as to exactly how people would search to find your offer or product.

Most of the big boys don’t do their own writing anymore as they have the cash to have someone do it for them. So what we have to do is find the most cost effective way to accomplish it ourselves. For those of you who don’t have the dollars to invest in Keyword Elite you are going to have no choice but to turn to the free tools and simply go to google and type in free keyword tools and you’ll get a list. typically they will give you at least 100 of the top search terms.

Now when you get that list look at it and see if you can change some these up that would more natural for the search results. These are all very important elements when starting out and will serve you well and benefit you as your business begins to grow. Go easy on yourself and none of us are perfect and we make little mistakes especially starting and trying to be perfect will and can hold you back.

A couple of resources- First a free report called Google Adwords Made Easy don’t let the google adwords get in your way there is a wealth of info to be gleaned from the report. A link to Keyword Elite so you can read about how powerful this tool is and how it will put you light years ahead of the competition. I have been using this tool since it came out and it is the best by a long shot.