Many people immediately think of ebooks when they hear the words “information product”, but there’s so much more you can do with your information products that will make your products more useful to your customers AND will help you make more money.

Why Your Customer Benefits from Different Information Formats:

People learn and like to consume information in different ways. Many people do like to read and printed reports or ebooks will do the trick for them. Others like to listen to information. They may want to download audios to their mp3 players, burn them to CDs so they can listen in the car or listen on their computer while they attend to other tasks. Some people may prefer to watch and you may even want to include video in your information products.

Why YOU Benefit from Different Information Formats:

When you offer different formats, you can increase the perceived value of your products. A product that is just a downloadable PDF may not be seen as valuable as a product that offers an ebook, audio recording and transcripts. This means, you can charge more for your information product…increasing your bottom line.

You can also reach more customers with your multi-media information product. Some people won’t buy ebooks because they’d prefer to listen. Others may have slow Internet connections and can’t easily download mp3s, so they would rather have typed information they can read. There are so many reasons why customers prefer different formats and it’s easy to provide those formats…so why not go the extra mile.

Keep in mind accessibility. People with visual impairments may find it easier to listen to your audio and those with hearing impairments wouldn’t be able to listen to your audio. Don’t limit their options.

And Don’t Just Limit Yourself to One Product:

It’s tough to make a great living off just one information product and if you make a great product, your customers are going to want more. So, when you’re creating your first information product, make a plan for additional ebooks. These can give more in-depth information on certain topics, could contain more advanced techniques or anything that your target customer would be interested in.

Alternatively, if you can’t develop your own line of products immediately, ensure that you have some backend sales lined up and recommend further products through affiliate links. Always make the most of your marketing efforts!

Today’s resources for creating your own info products. Info Product Dashboard by Marlon Sanders is as easy as point and click and Jimmy D. Browns-Small Report Fortunes is about starting out with 10 to 20 page reports. Both products have served me extremely well.

Internet marketers often complain about “slow sales” during the holidays. With many people concentrating most of their spending on Christmas gifts and travel, selling digital goods generally takes a backseat.

I haven’t seen a single “top ten gifts for Christmas” list that included a “how to make money as an affiliate” infoproduct. After all, it’s hard to gift wrap an ebook and put it under the tree.

Many internet marketers simply take the month of December off and enjoy the profit they’ve made throughout the year. That’s good news for you and I.

It leaves a lot of extra money for IMers who want to implement some age-old Christmas retail practices. If you want to get some extra sales before Christmas, here are three ways to do it…

1. Offer a discount coupon.

CASE STUDY: My wife received a coupon a few days ago from one of her favorite stores, a hobby shop. She loves this hobby shop, but it’s not usually a place that she shops at Christmas. But this coupon offered 40% off any one item. Coupled with sales and clearance discounts, that could mean a great bargain. Effective use of a coupon. It brings in people who might normally shop during this time of year.

How many retailers have you seen offering coupons? Many, many, many. Why? Because they work! Pure and simple. They work.

Three principles that will really drive up the usage of coupons to increase sales…

Principle #1: The deeper the discount, the greater the interest.

Ten percent (10%) discount is better than none, to be sure. But if you want to really get people to take notice, bump it up to 50% or more.

Principle #2: The broader the discount, the greater the interest.

Offering a deep discount on “select items” is good. But, the best usage of coupons is to make it a “blanket” coupon. In other words, customers can use it on ANYTHING you offer.

Principle #3: The timelier the discount, the greater the interest.

When you couple a great discount coupon with a TIME DEADLINE, you’ve got a winner. “This coupon only good from 5AM-11AM on December 12th”. Guaranteed boost in sales that morning.

*** The Digital Version ***

With so many shopping carts offering the ability to use coupon codes, with the ability to let people send you Paypal payments and with the ease in which you can temporarily lower prices in Clickbank and other order processors, it’s extremely easy to put this into practice if you’re selling digital goods.

(NOTE: If you’re an affiliate marketer, talk with the owner of the products and services that you are promoting and arrange for a discount for your own contacts.)

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An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He may have the necessary drive, diligence and perseverance to be able to understand how the system works.

He may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it.

However, all these would prove useless if he does not know how to drive traffic to his website. His business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down.

The immensity of the internet as well as the affiliate marketing world has given birth to the fierce competition between affiliate marketers, each of whom has his own great product to offer.

With all the websites piling on top of each other, how would one be able to stand out? The seven best ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this business wherever it is bound to take them.

The first step in driving traffic to one’s website is by relying on search engines and what they can do for the affiliate marketer concerned. Because they are popular for driving free targeted traffic, they should not be ignored by all means.

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We’ve all heard it… “Content IS King” and for good reason because it IS as far as the Internet is concerned.

And when it comes to web surfers, they come online for two reasons, One is to check there email and reason number Two is to search the web for “Information”.

How do you think the Internet received the reputation as the “Information Super-Highway”?

Because thats what its primary purpose was before they decided to commercialize it to what it is today.

And… what do ‘Articles’ contain?

The answer is quite simple… “Information”.

So, what does this have to do with you?

Be the one who supplies it.

It’s that simple.

Now, for the rest of this article I’m going to give you 10 POWERFUL reasons WHY you should and/or need to get started using ‘Articles’ as one of your online marketing strategies so you too can reap the benefits.

With that said, lets move on to reason #1.

Reason #1. Search Engines LOVE them.

It’s no secret that Search Engines LOVE content, so if you supply it on a regular basis your giving them a great reason to stop on by to take a look around. Once there they’ll spider and index your website which is just what you want.

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