Offering a coaching program or eclass – especially high-ticket coaching and classes – is an easy way to make $10,000 or more each month. That’s because you only need to find 10 $1000 clients, which is much easier than trying to sell 1000 $10 ebooks!

Nonetheless, your clients aren’t going to magically appear at your virtual doorstep. And that means you need to actively market your offer to get it in front of your prospects.

Here are five surefire ways to do exactly that…

1. Offer a Free Consultation. Just as you offer free ebooks, ecourses or other freebies to get people on your mailing list, you can lure prospects to your coaching program using a free consultation. Not only do you build a list of “warm” (or even hot) prospects this way, you also give them a chance to sample your coaching (which increases response). Best of all, you can close the sale on the phone, which is much more powerful then sending an email.

2. Ask for Referrals From Existing Clients. You should always ask your existing satisfied customers to refer their friends, family members and colleagues to you. Some will, even without an incentive. But you can increase the number who do so simply by offering an incentive, such as discounts, free coaching sessions or even cash.

Example:

• You can offer a 10% discount for every paying client an existing customer sends your way. An active client may even get free sessions doing this!

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I AM what you call an old school marketer. Not old…. old school.  I got started in this business back in 1978 when I read Ben Suarez book “SuperBiz ™in 1978 and also H.K. Simon’s “Out of the Rat Race and into the chips.”

A lot of folks today don’t know about old school marketing nor what it stands for.  George Haylings made bank the old school way back in the days of the great depression.

If it worked back then, it’ll sure work in today’s less chaotic times.

I’m writing this because a lot of foks have gotten lost somewhere along the way. They got distracted by bright and shiny objects and forget the simplicity of this business….

…..maybe you’re one of ‘em.

If you’ve been in this business longer than 6 months and have been buying courses and training and you haven’t made your first $100 in sales, you may have lost your way.

If you’ve been in this business longer than a year and haven’t sold at least $5,000 or $10,000, then you might have forgotten what it means to be old school.

If you’re an old pro or veteran but somehow have lost your way, you might have gotten sidetracked and forgotten the bare simplicity of this business.

I want to talk about what it means to be “old school.”

1.  Old school means you produce products.

Now, there’s nothing wrong with promoting affiliate products. It’s true a lot of newbies get started that way. You can build a list and start sending out emails selling affiliate products.

But the best way to build your list is with your own product. And you can have one of those in 3 hours if you know what you’re doing.

2.  Old school means you promote what you produce.

Think of it like breathing.

You do it every day. It’s your essence.

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Are You Gonna Produce Or Consume?  Let’s get it straight.   All the money in this business is made by being a producer, not a consumer. Now, being a consumer is NOT bad or wrong.

But here’s the secret: You consume to produce.

Let me share a fact: It’s been estimated that 97% of   customers of info products don’t make anything. Why? Because they never produce and promote.

They just consume and make up reasons why they can’t do it, why it won’t work for them, why they are different, why their situation is different, and why later not now is the time to start.

True story.

This fact is true of ANY info product business where you are teaching people how to do things. Whether it’s how to invest in stocks, real estate or anything else.

So realize this happens in EVERY industry, not just mine.

It’s really crucial that you get this straight in your head. For one thing, in the U.S., you are supposed to publish “typical results.” No one does. Why? Because the typical result is 3%. Now, colleges do fair  slightly better. 80% of the people who graduate with a degree NEVER work in the field they got their degree in.

So if 4 years of college and $50,000 or $100,000 can’t get people a $30,000 a year entry level job, why is it that a small minority of people with a chip on their shoulder,   think they can buy a $97 course and with almost NO effort grab six figures?

Why is that? It makes no sense. That a human being with intelligence could think that baffles me. People want something where someone else gives them a defined set of instructions, they do it with no risk, and they get a check.

THAT is called a “job,” not a business.

You don’t push a few buttons and money magically appears — NOT until you have a list or form agreements with people who DO have lists. Then, yeah, you push a few buttons and money appears.

This is not a job. It’s a business. And by nature, business is volatile, uncertain and there is risk involved and no guarantees. If you can’t deal with that fact, keep your day job. Honestly.

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