Dr. Scott Lewis is a comedy-hypnotist performing at the Riviera Hotel every Monday night in Las Vegas. He called me one day wanting a truly hypnotic ad to run in the local newspapers to pull in college students to his show. I asked him to tell me what he already had in mind for the ad. Here’s what he told me:

“I’m thinking of using the headline ‘Come do outrageous things at the Riviera next Monday night’.”

What do you think? Me, I didn’t think it was a very hypnotic headline.

For one thing, it’s not engaging. It just sits there. It’s slightly active, in the sense that it says “come do outrageous things,” but that’s not enough to truly mesmerize busy readers of newspapers. Not today. And not college students.

For another, his headline would eliminate all the shy people from going to the show. They might be afraid they would get hypnotized and look stupid in front of their friends. After all, far more people want to be spectators than performers. Scott would miss his target audience.

I advised Scott to try the following headline instead:

“What outrageous things will you see your friends and others do next Monday night at the Riviera?”

Now we have something truly hypnotic.

First, the question involves the mind. It forces you to begin thinking of WHAT you will see next Monday. And it begins the process of having you IMAGINE outrageous things.

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Today, I expose a suicidal tendency that many marketers exhibit; why that tendency skyrockets during a recession; and an outright cure for it.

The suicidal tendency is: Doing the same thing everyone else is doing in your market, believing that persistence and determination alone will cause you to prevail – and bleeding red ink until you have no choice but to stop.

This runs RAMPANT in an economic downturn, when people are so open to business opportunities and “turn key” marketing systems and plans, and so sick and tired of the constant media vomit, that they eagerly jump in. Their desire to believe and hope is so great, they don’t realize they’re missing the most essential ingredient in all of marketing:

*A USP, a Unique Selling Proposition.*

If someone hands you a turn-key business, one where “anybody can do it!”, the very fact that “anybody can do it” means you lack a USP.

For most businesses, the failure rate is 90%. For “anybody can do it” businesses, the failure rate is 99.9%.

Ah, the irony.

The lack of a USP for the individual business owner is why.

Here’s the cure to that:

-Adding a unique twist… something special of your own that nobody else adds. You didn’t have a USP, now you do.

-You niche that uniqueness to a very specific “nano-niche”.

If you’re selling soap, you recognize that being the king of “soap” on the Internet is a nearly impossible task. At least in the short term.

So you appoint yourself the king of “Lemon Scented Hand Soap” instead.

Nobody else has really claimed that hill as their own. It’s poorly guarded. You can storm the barricades and win.

And you build out your empire from there.

Now in Google AdWords, the trick is finding those “nano-niche” keywords. Those cracks in the sidewalk where you can buy traffic at an affordable price, where nobody is projecting a powerful USP.

The best tool I know of for locating those keywords and niches is AdWord Accelerator. It’s is truly the “nano-niche” tool of the 21st century. Especially if you’re in highly competitive markets (as an affiliate, for example), it’s essential.

I invite you to watch the videos at http://www.AdwordsAcceleration.com and see for yourself. Use Stephen Juth’s x-ray tool to find a nano-niche you can dominate, build a USP and a unique business within that niche, and you’ll have an edge few others have.

Article By: Perry Marshall

Perry Marshall is considered the Godfather of Google Adwords and considered by all the go guy for anything Adwords. If You are considering making Adwords part of your marketing strategy let Perry take the fear out using Pay-Per-Click. Learn how to uncover the low hanging fruit that produces very low pay per clicks. The Definitive Guide to Google Adwords is used by everyone I know, and this course pays for itself on your very first Adwords campaign.

To see all of Perrys products CLICK HERE!

In Social media 101 Today we’re going to tell you about 8 free sites that’ll help you explode your traffic…

AND get a better search engine ranking…

AND build a name for yourself as an expert in your field…

AND maintain better customer relations…

AND get new ideas for growing your business!

The sites we’re talking about are the ‘Net’s most popular social media sites. They’re online gathering places where people meet to share information and build relationships with each other. They’re also great places to meet potential customers and business partners.

… Plus, you can also build up a huge network of loyal customers who will do a lot of your advertising for you simply by raving about your product to all their friends and family. (And as you probably know, word-of-mouth advertising from a trusted source is the most effective kind of advertising you can get.)

And if some of these loyal customers start linking to your site from their sites, that can help you get a serious boost in the search engine rankings.

Here are the top 8 social media sites you need to know about:

* > Facebook: The world’s biggest social networking site. Members go to find other people who share the same interests or activities. You can build your own online profile and share different types of information with each other, such as pictures, videos, blog entries, links to other sites, and music clips. Read the rest of this entry

Everybody has an opinion on what’s “THE” key to getting people to buy from you. You’ll hear talk of “persuasion”. You’ll hear talk of “warming up” your list or “training them to buy”. You’ll even hear talk of “tricks” such as illegitimate limits and deadlines, “leaked” copies, hyped up promotions, etc.

Why make it that complicated?

There’s a much easier way to get orders: just ask your list what they want and offer it to them.

Why try to “warm them up” to an offer when you can much more easily just offer them something they are already “warm” (even “hot!”) towards?

Why try to “persuade” them to buy something when they are already actively looking to buy something?

Why try to “trick” them with schemes and scams when you can just say “here’s what you told me you wanted?”

If I see a tourist who just finished the North Rim tour of the Grand Canyon panting and sweating with parched lips, do I really need to try to convince them they need to buy a cup of hot chocolate from me? Wouldn’t it be much easier to offer them some cold water, since that’s what they really want?

Your subscribers are hungry for certain products and services. And when you advertise those products and services in a certain way, it’s like flipping a money switch that gives you almost unbelievable conversion rates – and commissions.

In short:

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