Archive for March, 2009

Return To Simplicity by Marlon Sanders

Let’s return to simplicity. There are all kinds of complicated things you can do to market online. But let’s just look at the simple things we know work. The following formula will work for you whether you have your OWN products to sell or you’re promoting affiliate products.

There are 6 basic things you gotta know to get your Formula working for you:

1. Who is your target audience? This is the FIRST thing you have to know. Who BUYS what you’re selling. In today’s world, this is easy to find.

a. You search Google for the keywords people interested in buying what you hope to sell are likely searching
for.

b. You take the top 10 web sites under those keywords.

c. You go to Quantcast.com and type in the URL’s.

Now you know who your audience is.

2. What do they want to buy

a. Go back to the SAME websites in step one.

b. Look at what they’re selling.

c. Now you know what people want to buy.

Read the rest of this entry

Since Derek handed the reins over to his highly knowledgeable team, they have certainly hit the road running. There is a definite open for interpretation  mind set on the subject of being passionate about your business and its subject and I for one am all all about building a business around and for various reasons. When I first started out It was the first piece of advice I was given by Marlon Sanders! I know you will find this article very helpful!

Main Article: Need Help Uncovering The PERFECT Business Idea? Start With This Special Quiz… The Internet Marketing Center Team What do planting roses, learning how to box, making balloon animals, and running a half-marathon all have in common?

Nope, they’re not all “Amazing Race” challenges! ;-)

For starters, they’re the topics of websites that a few of our clients started from scratch in just five days…… but MORE importantly, they’re websites that are all based on each owner’s particular hobbies, interests, and experiences.

And that’s the key to ANY successful Internet business: Build your website around a topic you LOVE, one you already know something about, and one you’re eager to learn MORE about.

You’ll have a FAR greater chance of success!

That’s because, when you build an Internet business around something you already know a lot about, you can forget about wasting valuable weeks or months trying to get up to speed on your subject.

That leaves you with more free time to focus on creating your website, so you’ll have it live, and earning serious profits, MUCH sooner. And if you decide to sell an info product, like an ebook, you’ll be able to create that product — and have it ready to sell — almost right away!

Read the rest of this entry

They call him “the world’s greatest pick up artist.” He’s wearing this crazy, tall, funky top hat like a magician. He has odd jewelry on. And he’s teaching guys how to “pick up women.”It’s a show on in the U.S. Where the man named “Mystery” takes a group of dateless, desperate guys and teaches them how to meet women.

It’s fascinating in that he has his own world and own set of terminology. Things like DHV’s, which stands for “Demonstration of Higher Value.” Then there are OIO’s, which are indicators of interest and IOD’s, indicators of disinterest.And the lingo goes on. You can see video of him on VH1.com. Just search for “pick up artist.”

What’s totally and completely bizarre to me is how much of what he says applies to Internet marketing. I’m going to zero in on one of those things – demonstrations of higher value. Let’s start with “the pickup artist” TV show to begin with. It probably wouldn’t exist unless a book called “The Game” hit bookstores big time and demonstrated the value of the concept. Mystery was the featured character in the book. And that likely had a major impact on him being the featured character in the TV show.

Read the rest of this entry

I have received a couple of emails over the past few days asking me why I am offering up so much from Marlon and the others that I back 150%. It is pretty simple, these people are my online internet marketing heroes and they have aided me in being a very successful internet marketer myself. Their insights are always of value, and I want you to have the information that I have learned and these people share with me.

Today’s Part 1:  “Some Wicked Thoughts On Creating Perceived Value For Your Products or Yourself. If This Article Doesn’t Help You Sell, Maybe It’ll Help Your Social Life!”

I like to keep things simple.

I think anyone can create complexity. You know, take something simple and make it complex, so people will will deify your knowledge.

I think it’s quite another thing to sort through complexity and find the inherent simplicity. I’ve always felt all the great ideas were simple ones.

Alexander the Great conquered the world based on the short sword idea, a simple weapon. I could go on and on. So let’s get back to basics and the inherence simplicity of this business. Here are the important things:

1. Targeting a group of people with common wants or needs.

2. Finding out what they perceive as valuable.

3. Offering that to them with a sales process that gets them to buy.

Step one is where most people falter traditionally. But what I’ve noticed more and more is that step two is a problem. People sell their product, service or information too cheaply.

Read the rest of this entry

How To Find Demand! By Marlon Sanders

This is similar to what I been talking about over the months regarding broad generic niches versus drilling down inside that broad Niche and finding the true gold nuggets in there that exists. Now Marlon takes that a step and talks about find what the market is hungry for. How to identify what a particular target audience it need of filling that need. if you follow this line of thinking it almost impossible not to win every time.

How To Find Demand!

I want to talk today about the ONE step that most people get stuck at and never get beyond: How to FIND DEMAND.

Everything starts with finding out what people want. That’s like Amazing Formula 101.

The questions is HOW? And what about all the competition? And how do you have a quality product to sell?

Those are questions I’ve answered at length over time in my Milcer’s newsletters. I’m going to use the word product here to also mean service. You can use this formula to create either a product or service.

Read the rest of this entry